College of Business: University of Illinois at Urbana-Champaign

Associate Professor of Business Administration and
Bruce and Anne Strohm Faculty Fellow

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Secretary/Treasurer, Society for Consumer Psychology, 2010-2011
Bruce and Anne Strohm Faculty Fellow, University of Illinois at Urbana-Champaign, 2009
Associate Professor of Business Administration, University of Illinois, 2008
Assistant Professor of Business Administration, University of Illinois, 1999-2008
Free-lance Market Analyst, RR Donnelley & Sons Company, 1991-1994
Assistant Buyer, Venture Stores, 1992-1993

Cheng, Y., White, T., Chaplin, L. Forthcoming. The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship. Journal of Consumer Psychology

White, T., Yuan, H. Forthcoming. Building Trust to Increase Purchase Intentions: The Signaling Impact of Low Pricing Policies. Journal of Consumer Psychology

White, T., Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Incomplete List of Excellent Teachers, 2000-2004, 2006-2008, 2010

Program Committee, Society for Consumer Psychology, 2008-2012
Presenter, The [Brand] Connected Consumer: A Cautionary Tale, TEDxUIUC Conference, 2011
Lecturer, Strategic Brand Management: A Consumer-Centric Approach, University of Illinois Executive MBA Program, 2011
Lecturer, Personal Brand Management, University of Illinois, Executive MBA Program, 2011
Brand Strategy: Making Sense of It All, International Keynote Presented at Science Day Conference, Australian Seafood Cooperative Research Centre, 2011
Keynote Speaker, Office of Minority Student Affairs 2011 Mom's Day Scholastic Awards Ceremony, 2011
Board Member, Journal of Consumer Psychology, 2002-2011
Instructor, Doctoral Seminar in Consumer Psychology, Norwegian School of Economics, 2010
Lecturer, Innovative Perspectives on Consumer-Centric Brand Positioning, Wrigley Certificate Program - Executive Education, 2010
Secretary/Treasurer, Society for Consumer Psychology, 2010

Consumer Behavior, Marketing Communications, Promotional Strategy, Services Marketing, Retailing, Customer Relationship Management

Affective, cognitive and behavioral aspects of consumer-level brand and service relationships, including consumer trust, exchange behavior, customer retention (i.e., understanding consumers’ keep/drop and/or repurchase decisions) and factors that help (and hinder) the successful maintenance of consumer/seller relationships. Secondary research interests include understanding consumers' responses to product assortments.