College of Business: University of Illinois at Urbana-Champaign

Interim Department Head and Professor of Business Administration

D.B.A., Indiana University, 1982
M.B.A., Southern Methodist University, 1975
B.B.A., University of Texas at Austin, 1974

Interim Department Head of Business Administration, University of Illinois, 2010
Professor of Business Administration, University of Illinois, 1997-2009
Faculty Fellow, University of Illinois, 1999-2000
Associate Professor of Marketing, Massachusetts Institute of Technology, 1991-1997
Visiting Associate Professor of Marketing, Massachusetts Institute of Technology, 1989-1991
Associate Professor of Marketing, University of Michigan, 1988-1991
Assistant Professor of Marketing, University of Michigan, 1982-1988

Bohlman, J., Spanjol, J., Qualls, W., Rosa, J. Forthcoming. “The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.”. Journal of Product Innovation Management

Lee, J., Palekar, U. , Qualls, W. 2011. Supply Chain Efficiency and Security: Coordination for Collaborative Investment in Technology. European Journal of Operational Research, 210: 568-578

Spanjol, J., Qualls, W., Rosa, J. 2011. How Many and What Kind? The Role of Strategic Orientation in New Product Ideation . Journal of Product Innovation Management, 28: 236-250

Spanjol, J., Tam, L., Bohlman, J., Qualls, W. 2011. New Product Team Decision-Making:Regulatory Focus Effects on Number, Type, and Timing Decisions. Journal of Product Innovation Management, 28: 623-640

Williams-Qualls-Spratlen Award, American Marketing Association Foundation, 2009
Distinguished Cross-Cultural Marketing Educator, Academy of Marketing Science, 2008
PDMA Research Forum- 2008 Best Paper Award, Product Development Managment Association, 2008

Board Member, Journal Academy of Marketing Science, 2004-2009, 2011
Board Member, Journal of Business Research, 1995-2011
Board of Advisors, U.S. Census Advisory Board-CAP, 2003-2009

Teaches courses in marketing management, marketing strategy, and supply chain management.

Research interests include the use of behavioral paradigms to explain managerial phenomena. Current research examines issues surrounding the interorganizational relationships, supply chain management practices, and product innovation.