College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981

Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007-2011
Professor of Marketing, Department of Business Administration, University of Illinois, 2005-2011
Professor of Advertising, University of Illinois, 2005-2011
Professor, Campus Honors Program, University of Illinois, 2005-2011
Director, Illinois Summer Management Institute, Department of Business Administration, 2010
Provost Fellow, Committee on Institutional Cooperation Academic Leadership Program, University of Illinois at Urbana-Champaign, 2010
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996

Otnes, C., Fischer, E. Forthcoming. Are We There Yet? Co-Producing Success and Failure in Personal Training. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 101-113. London: Routledge.

Otnes, C., Crosby, E. , Kreuzbauer, R., Ho, J. 2009. Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 171-189. London: Routledge.

Otnes, C., Maclaran, P. 2007. The Consumption of Cultural Heritage among a British Royal Family Brand Tribe. In Robert Kozinets, Bernard Cova, and Avi Shankar (Ed.), Consumer Tribes: Theory, Practice, and Prospects, 51-66. Elsevier/Butterworth-Heinemann.

Best Overall Conference Paper, American Marketing Association Summer Conference, 2009
Best Paper, Consumer Behavior Track, American Marketing Association Summer Conference, 2009
List of Teachers Ranked as Excellent, University of Illinois at Urbana-Champaign, 1994-2004, 2006-2009

Board Member, Economia Aziendale Online (University of Pisa), 2008-2011
Board Member, Journal of Consumer Research, 2003-2005, 2008-2011
Board Member, Journal of Interactive Advertising, 2000-2011
Board Member, Journal of Advertising, 1998-2011
Program Committee Member, Consumer Culture Conference, 2009-2010
Promotion and Tenure Review, University of Ottawa, 2008
Promotion Review, University of Richmond, 2008

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.