College of Business: University of Illinois at Urbana-Champaign

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Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing

Educational Background

Ph.D., Social Psychology, The Ohio State University, 1985
M.A., Social Psychology, The Ohio State University, 1983
B.A., Psychology, The Ohio State University, 1981

Positions Held

Walter H. Stellner Professor of Marketing, University of Illinois, 2008 to present
Professor, University of Illinois, 2001 to present
IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
Professor of Advertising and Psychology, University of Illinois, 2000-2001
Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. Forthcoming. Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly

Shavitt, S., Koo, M. Forthcoming. Culture, attitudes, and persuasion. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

Lalwani, A., Shavitt, S. 2012. The relation between gender and cultural orientation and its implications for advertising. In Shintaro Okazaki (Ed.), Handbook of Research on International Advertising, 455-470. Cheltenham, UK: Edward Elgar Publishers.

Honors and Awards

Appointed as Associate Editor, Journal of Consumer Research, 2014-2017
Fellow, Society for Consumer Psychology, present
Keynote Speaker, Interamerican Congress of Psychology, Brasilia, 2013
American Marketing Association Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2013
Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013
List of Excellent Teachers, University of Illinois, 1991-1992, 1996, 1998-1999, 2001-2007, 2009-2010, 2012-2013
Keynote Speaker, Association for Consumer Research--Asia-Pacific Conference, Beijing, 2011
President, Association for Consumer Research, 2010-2011

Service Activities

Editorial Board Member, Journal of Consumer Research, 2011-2013
Editorial Board Member, Journal of Marketing Research, 2006-2013
Editorial Board Member, Journal of Consumer Psychology, 2005-2013
Editorial Board Member, Psychology and Marketing, 2004-2013

Teaching and Research Interests

Teaches courses on marketing communications and on survey methodology.

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.

 

Contact Information:

428B Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-0784
shavitt@illinois.edu


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Office Hours:

Monday, 3:00-5:00

 
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