Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising
Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981
Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007 to present
Professor of Marketing, Department of Business Administration, University of Illinois, 2005 to present
Professor of Advertising, University of Illinois, 2005 to present
Professor, Campus Honors Program, University of Illinois, 2005 to present
Treasurer, Association for Consumer Research, 2010-2011
Executive Board Member, Association for Consumer Research, 2009-2011
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996
Secretary, American Academy of Advertising, 1994
Hartman, J., Carson, C., Otnes, C., Maclaran, P. Forthcoming. Contemporizing Kensington Palace: Popular Culture and the "Enchanted Palace" Exhibit. In Encounters with Popular Pasts: Cultural Heritage and Popular Culture. New York: Springer Publications.
Otnes, C., Ruth, J., Crosby, E. Forthcoming. Product-Agency Benefits: Consumer Perspectives and Strategic Implications. European Journal of Marketing
Gurhan-Canli, Z., Otnes, C., Zhu , R. Forthcoming. Advances in Consumer Research, 1100. Provo, UT: Association for Consumer Research.
Otnes, C. Forthcoming. Gift-Giving, Sharing, and Consumption Holidays. Thousand Oaks, CA: Sage Publications.
Otnes, C. Forthcoming. Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk's Research on Gift-Giving, Sharing and Consumption Holidays. In Cele C. Otnes (Ed.), Gift-Giving, Sharing and Consumption Holidays. Beverly Hills, CA: Sage Publications.
Otnes, C., Maclaran, P. 2013. Royal Fever: Consuming and Producing the British Monarchy Family, 400. University of California Press.
Otnes, C., Ilhan, B., Kulkarni, A. 2012. The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88: 367-385
Otnes, C., Tuncay Zayer, L. 2012. Gender, Culture and Consumer Behavior, 400. Psychology Press, N.Y..
Tuncay Zayer, L., Otnes, C. 2012. Climbing a Ladder or Chasing a Dream?" Men's Responses to Idealized Portrayals of Masculinity in Advertising. In Cele C. Otnes and Linda Tuncay-Zayer (Ed.), Gender, Culture and Consumer Behavior, 87-110. Psychology Press, N.Y..
Elected to Officer Nominating Committee, Consumer Culture Theory Consortium, 2013 to present
Invited Faculty Member, Association for Consumer Research Doctoral Consortium, 2008, 2012, 2013
Provost's Fellow, Committee on Institutional Cooperation Academic Leadership Program, University of Illinois at Urbana-Champaign, 2010
Program Committee Member, Association for Consumer Research: Latin America Conference, 2013-present
Board of Directors, CHAMP (Cultural Heritage and Museum Policy) Consortium, UIUC, 2013-present
Board Member, Journal of Consumer Research, 2003-2005, 2008-2014
Board Member, Journal of Interactive Advertising, 2000-present
Invited Panelist, Panel on Consumer Culture Theory, American Marketing Association Winter Educators' Conference, 2013
Promotion and Tenure Review, Oregon State University, 2013
Promotion and Tenure Review, University of Notre Dame, 2013
Co-Chair, North American Conference, Assn. for Consumer Research, 2012
Board Member, Economia Aziendale Online (University of Pisa), 2008-2011
Program Committee Member, Consumer Culture Conference, 2009-2010
Teaches courses in consumer behavior and promotions.
Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.
515 East Gregory Drive
Champaign, IL, 61820
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