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Ph.D. Marketing, Stanford University, 1990.
M.A. Journalism & Mass Comm., Drake University, 1984.
B.S. Business Administration, Wayne State University, 1982.


Tenured Associate Professor, University of Illinois, 1997 - 2005
Visiting Assistant Professor, University of Pennsylvania, 1995 - 1997
Assistant Professor, Dartmouth College, 1990 - 1994
Visiting Research Professor, Vrije Universteit, 1994
Instructor, Stanford University, 1988
Marketing Consultant, Small Business Administration, 1984 - 1986
Assistant Account Executive, Wesley-Carroll Advertising Agency, 1982 - 1984

Research Interests

Honors and Awards

Advertising Education Foundation Visiting Professor Program, Kellogg's Co. , 1996

Alden D. Clayton Dissertation Proposal Award, Marketing Science Institute , 1989

Distinguished Leadership Award, United Negro College Fund , 1991

Graduate Professor of the Year, University of Illinois, College of Commerce , 2001

Highest Citation fo Research Excellence, ANBAR Electronic Intelligence , 1997

Marketing Advisory Board, United Negro College Fund , 1992

MBA Core Professor of the Year, University of Illinois , 1999-2001

Who's Who in the Midwest , 1993

Policy Board Member, Journal of Consumer Research , 1998

Biographical Sketch


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