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Stanley E. Fawcett, Gregory M. Magnan, and Matthew W. McCarter


First Author :

Stanley E. Fawcett
Marriott School, Brigham Young University
668 TNRB
Provo, UT 84602

Second Author :

Gregory M. Magnan
Associate Professor, Albers School of Management
Seattle University
Pigott 426
Seattle, WA 98122

Third Author :

Matthew W. McCarter
Doctoral Candidate, University of Illinois
College of Business
202 Survey
1206 S. Sixth Street
Champaign, IL 61820


Abstract :
Globalization, new technology, and potential high returns have compelled many managers to adopt supply chain management. However, despite commitment and investment from managers, many firms are not able to realize high returns on supply chain initiatives. Our study uses a triangulation methodology to address the question, “What are the requirements for successful supply chain collaboration?” The triangulation method includes a literature review, a multi-channel mail survey, and in-depth case studies. Findings suggest that supply-chain managers face a three stage cycle where they must map out and design the chain functions, understand what forces are hampering and enabling collaboration and cooperation, and continually fine-tune their skills through scanning and simplify chain processes. Second, we found that it is not the adequacy of the initiatives that are of concern, but rather the adequacy of the firm’s “maturity” in skill, commitment, and drive that creates barriers to supply chain success. Finally, our indepth case-study analysis reveals that managers spend a great deal of their time attempting to persuade other managers, employees, and partnering firms of importance, necessity, and benefit of supply chain management. This challenge suggests that a different topic of research has virtually remained untapped by supply chain scholars: the topic of persuasive education and training methods.
Footnotes & Acknowledgements :
***Please do not circulate*** Author will gladly email updated versions of the paper with citation information upon request
Manuscript Received : 2005
Manuscript Published : 2005
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