College of Business: University of Illinois at Urbana-Champaign

Department of Business Administration College of Business University of Illinois

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1206 South Sixth Street
Champaign, IL, 61820

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Department of Business Administration
350 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
Phone: (217) 333-4240

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College » BA » People » PhD Students » Srinivas Venugopal

Srinivas Venugopal


Educational Background

  • MBA, University of Illinois at Urbana-Champaign, 2011
  • B.S., Electrical and Electronics Engineering, Anna University, College of Engineering, 2005

Positions Held

  • Social Entrepreneur, IITM's Rural Technology and Business Incubator, 2007-2009
  • Programmer Analyst, Cognizant Technology Solutions, 2005-2007

Recent Publications

Honors and Awards

  • Albert Haring Symposium (discussant), Indiana University, 2013
  • Richard D. and Anne Marie Irwin Fellowship, University of Illinois, 2013
  • Walter H. Stellner Doctoral Fellowship, University of Illinois at Urbana-Champaign, 2011-2013
  • Dr. Avinish Chaturvedi Memorial Student Ambassador Award in Marketing, University of Illinois, 2012
  • Winner of the 4th Base of the Pyramid narrative competition, Center for Sustainable Global Enterprise at Cornell University, 2010-2011
  • Co-curator of TED licensed TEDxUIUC, College of Business, 2009-2011

Research and Teaching Interests

  • Srinivas has a background in social entrepreneurship and his research interests lie in the area of poverty and sustainability. His research strives to obtain rich insights with theoretical significance and policy relevance. He explores the phenomenon of poverty both at the individual and social level. At the individual level, his research explores the impact of constraints and uncertainty on consumer motivation, cognition and behavior. At the social level, his research is focused on obtaining nuanced theoretical insights on social capital and organizational legitimacy.
  • Srinivas blends insights from his academic research and his on-field experience as a social entrepreneur to create a rich learning experience. His teaching interests are: Principles of Marketing;Sustainable Marketing;Poverty and Marketing