College of Business: University of Illinois at Urbana-Champaign

Department of Business Administration College of Business University of Illinois

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350 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(307) 314-9028
kwang6@illinois.edu

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Department of Business Administration
350 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
Phone: (217) 333-4240
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College » BA » People » PhD Students » Kezhou Wang

Kezhou Wang

 

Educational Background

  • M.A., Economics, China Center for Economic Research, Peking University, 2009
  • B.L., Diplomacy and Foreign Affairs Management, Peking University, 2005
  • B.A., Economics, Peking University, 2005

Research and Teaching Interests

  • How the strategic interactions between manufacturers, marketing intermediaries, and final customers shape firms' competitive strategies in marketing decisions. I am especially interested in strategic interactions that cause similar firms to adopt dissimilar marketing strategies.