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Katrina Bens
Visiting Assistant Professor of Business Administration

Educational Background

Ph.D. Marketing, Pennsylvania State University, 2004
M.A. Marketing, University of Pennsylvania, 2000
M.S. Agricultural Economics, Cornell University, 1993
B.S. Economics and Spanish, Williams College, 1989

Positions Held

At the University of Illinois since 2004.

Recent Publications

Day, George S. and Katrina J. Hubbard, "Customer Relationships go Digital", in Business Strategy Review, March 2003, Vol. 14, Issue 1. Profiled in Sloan Management Review "Intelligence Report", Fall 2002, Vol. 44, Issue 1.

Bens, Katrina J., George S. Day, and William T. Ross Jr., "Market Orientation and Performance: The Role of Value", Summary forthcoming in Proceedings from the 2004 Winter AMA Educators' conference.

Hubbard, Katrina J. "B2B E-Commerce", MSI Conference Summary, #01-104. 2001.

DeBruyn, Marion and Katrina J. Hubbard, "Marketing Metrics", MSI Conference Summary, #00-119. 2000.

Haberkern, Katy, Katrina J. Hubbard and Wendy Moe, "The World According to E: E-Commerce and E-Customers", MSI Conference Summary, #00-102. 2000.

Hubbard, Katrina J. and Melinda Smith de Borrero, "Customer Orientation in Colombia", University of the Andes Monograph. 1995.

Ferro, Luz Marina, Katrina J. Hubbard and Sandra Cuellar, "The Ten Best Agricultural Exports for Colombia", Published by Corporación Colombia Internacional. 1994.

Honors and Awards

Ossian R. MacKenzie Doctoral Award, 2003.

Teaching and Research

Teaches courses on Marketing Strategy, Marketing Management, Marketing Research, International Marketing, and does research in marketing's impact on firm performance, how to compete in turbulent markets, business to business strategy, and eBusiness strategy.

Contact Information:
350 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-4240

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