Ph.D. Marketing, Pennsylvania State University, 2004
University of Pennsylvania, 2000
M.S. Agricultural Economics, Cornell
B.S. Economics and Spanish, Williams College, 1989
Day, George S. and Katrina J. Hubbard, "Customer
Relationships go Digital", in Business Strategy Review,
March 2003, Vol. 14, Issue 1. Profiled in Sloan
Management Review "Intelligence Report", Fall 2002,
Vol. 44, Issue 1.
Bens, Katrina J., George S. Day, and William T. Ross Jr.,
"Market Orientation and Performance: The Role of Value",
Summary forthcoming in Proceedings from the 2004 Winter AMA
Hubbard, Katrina J. "B2B E-Commerce", MSI Conference
Summary, #01-104. 2001.
DeBruyn, Marion and Katrina J. Hubbard, "Marketing
Metrics", MSI Conference Summary, #00-119. 2000.
Haberkern, Katy, Katrina J. Hubbard and Wendy Moe, "The
World According to E: E-Commerce and E-Customers", MSI
Conference Summary, #00-102. 2000.
Hubbard, Katrina J. and Melinda Smith de Borrero,
"Customer Orientation in Colombia", University of the
Andes Monograph. 1995.
Ferro, Luz Marina, Katrina J. Hubbard and Sandra Cuellar,
"The Ten Best Agricultural Exports for Colombia", Published
by Corporación Colombia Internacional. 1994.
courses on Marketing Strategy, Marketing Management, Marketing
Research, International Marketing, and does research in
marketing's impact on firm performance, how to compete in
turbulent markets, business to business strategy, and