College of Business University of Illinois at Urbana-Champaign
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David M. Gardner
Professor Emeritus of Business Administration

Educational Background

Ph.D., M.S., University of Minnesota, 1967, 1964
B.S.C., University of Iowa, 1958

Positions Held

At the University of Illinois since 1966. Joint appointment with Institute for Environmental Studies since 1978.

Recent Publications

"Research Opportunities in Electronic Commerce," with M. Shaw and H. Thomas, Decision Support Systems (forthcoming).

"Exploring the Marketing/Entrepreneurship Interface, in Marketing and Entrepreneurship Research Ideas and Opportunities" (Quorum Books, 1994).

"Segmentation Strategy in the Interactive Marketing Era," Proceedings: Seventh Bi-Annual World Marketing Congress (Melbourne, Australia: 1995).

"New Venture Theory' Is Not an Oxymoron," Marketing Educator, Vol. 10, No. 3 (Summer 1991). Marketing Theory: Evolution and Evaluation, with J. Sheth and D. Garrett (John Wiley Inc., 1988).

Honors and Awards

Listed as one of the ninety best researchers in "Best Researchers in Marketing," by John Fraedrich, in the Summer 1997 issue of Marketing Educator. College of Commerce Award for Executive and Professional Development, 1995. Executive MBA Service Award, 1995. Senior Fulbright Scholar, University of New South Wales, Australia, 1989-90. American Marketing Association, Central Illinois Chapter, Marketing Pioneer Award, 1989. Commerce Alumni Association Award for Excellence in Graduate Teaching (college award), 1986. Harold H. Maynard Award for article making the greatest contribution to marketing thought in 1975, 1976. Undergraduate Instructional Award (all campus), 1968.

Academic Service

On the editorial board of Current Issues and Research in Advertising; Journal of Advertising; and The Journal of Business Leadership. President, Association for Consumer Research, 1976. President, Central Illinois Chapter, American Marketing Association, 1971-72. Board member of the Illinois Business Hall of Fame.

Teaching and Research

Teaches courses in marketing strategy, promotion management, and entrepreneurship. Research interests include the marketing of high technology and electronic commerce. Has been a consultant to firms in the hobby, high technology, banking, and retailing industries. Has served as an expert witness in the area of deception and consumer fraud.

Contact Information:
454 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-6129

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