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Abbie Griffin
Professor of Business Administration

Educational Background

Ph.D. Management, Massachusetts Institute of Technology, 1989
M.B.A., Harvard University, 1981
B.S. Chemical Engineering, Purdue University, 1974.

Positions Held

At the University of Illinois since 1997. Assistant to associate professor, University of Chicago, 1989-97. Associate Booz, Allen, and Hamilton, 1984-85. Market analyst for Sales Development Specialist, Corning Glass works, 1981-84. Engineer, Polaroid Corporation, 1977-79.

Recent Publications

Zahay, D., Peltier, J., Scultz, D. E., & Griffin, A. The role of transactional versus relational data in IMC programs: Bringing customer data together. Journal of Advertising Research, forthcoming.

Substitute for the forthcoming item: McNally, R. C., & Griffin, A. 2004. Firm and individual choice drivers in make-or-buy decisions: A diminishing role for transaction cost economics? Journal of Supply Chain Management, 40 (1): 4-17.

Zahay, D., & Griffin, A. Customer learning processes, strategy selection, and performance in business-to-business service firms. Decision Sciences, forthcoming.

Zahay, D., Griffin, A., & Fredericks, E. Sources, uses and forms of data in the new product development process. Industrial Marketing Management, forthcoming.

McNally, R. C., & Griffin, A. Firm and individual choice drivers in make-or-buy decisions: A diminishing role for transaction cost economics? Journal of Supply Chain Management, forthcoming.

Kahn, K. B., Griffin, A., & Castellion, G. (Eds.). 2004. The PDMA Handbook of New Product Development, 2nd Ed. New York: Wiley.

Zahay, D., & Griffin, A. 2003. Information antecedents of personalization and customization in business-to-business service markets. Journal of Database Marketing, 10: 255-271.

Debruyne, M., Moenaert, R., Griffin, A., Hart, S., Hultink, E. J., & Robben, H. 2002 The Impact of new product launch strategies on competitive reaction in industrial markets. Journal of Product Innovation Management, 19: 159-170.

Griffin, A. 2002. Product development cycle time for business-to-business products. Industrial Marketing Management, 31: 291ff.

Griffin, A., Belliveau, P., & Somermeyer, S. 2002. The PDMA toolbook for new product development. New York: Wiley.

Griffin, A., Hultink, E., Hart, S., & Robben, H. 2000. Launch decision and new product success: An empirical comparison of consumer and industrial products. Journal of Product Innovation Management, 17: 5-23.

Griffin, A., & Hess, J. (Eds.) 2000. 15th Paul D. Converse Symposium, Chicago, IL: American Marketing Association Publications.

Honors and Awards

Emerald Golden Page Award in Marketing for Usability of Research Results, 2002, 2003. Emerald Golden Page Award in Marketing for Practical Implications and Originality, 2001. Purdue University Outstanding Chemical Engineering Graduate. 2000.

Academic Service

Editor, Journal of Product Innovation Management, 1998-2003. Treasurer, 1994-present, and vice president, research, 1992,1993, Product Development and Management Association. Executive Committee, Product Development and Management Association, 1999-2003. Editorial board: Marketing Science, 2002-2003. 1999-2003; Journal of Product Innovation Management, 1999-2003.

Teaching and Research

Teaches courses in product development and business-to-business marketing. Research investigates ways to measure and improve the process of new product development.

Contact Information:
343D Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 244-8549
abbieg@uiuc.edu


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