Professor of Business Administration
Management, Massachusetts Institute of Technology, 1989
M.B.A., Harvard University, 1981
B.S. Chemical Engineering, Purdue University, 1974.
the University of Illinois since 1997. Assistant to associate professor,
University of Chicago, 1989-97. Associate Booz, Allen, and Hamilton,
1984-85. Market analyst for Sales Development Specialist, Corning
Glass works, 1981-84. Engineer, Polaroid Corporation, 1977-79.
Zahay, D., Peltier, J., Scultz, D. E., & Griffin, A. The
role of transactional versus relational data in IMC
programs: Bringing customer data together. Journal of
Advertising Research, forthcoming.
Substitute for the forthcoming item: McNally, R. C., &
Griffin, A. 2004. Firm and individual choice drivers in
make-or-buy decisions: A diminishing role for transaction
cost economics? Journal of Supply Chain Management,
40 (1): 4-17.
& Griffin, A. Customer learning processes, strategy
selection, and performance in business-to-business service
firms. Decision Sciences, forthcoming.
Zahay, D., Griffin, A., & Fredericks, E. Sources, uses and
forms of data in the new product development process.
Industrial Marketing Management, forthcoming.
McNally, R. C., & Griffin, A. Firm and individual choice
drivers in make-or-buy decisions: A diminishing role for
transaction cost economics? Journal of Supply Chain
Kahn, K. B., Griffin, A., & Castellion, G. (Eds.). 2004.
The PDMA Handbook of New Product Development, 2nd Ed.
New York: Wiley.
Zahay, D., & Griffin, A. 2003. Information antecedents of
personalization and customization in business-to-business
service markets. Journal of Database Marketing, 10:
Debruyne, M., Moenaert, R., Griffin, A., Hart, S., Hultink,
E. J., & Robben, H. 2002 The Impact of new product launch
strategies on competitive reaction in industrial markets.
Journal of Product Innovation Management, 19: 159-170.
Griffin, A. 2002. Product development cycle time for
business-to-business products. Industrial Marketing
Management, 31: 291ff.
Griffin, A., Belliveau, P., & Somermeyer, S. 2002. The
PDMA toolbook for new product development. New York:
Griffin, A., Hultink, E., Hart, S., & Robben, H. 2000.
Launch decision and new product success: An empirical
comparison of consumer and industrial products. Journal
of Product Innovation Management, 17: 5-23.
Griffin, A., & Hess, J. (Eds.) 2000. 15th Paul D.
Converse Symposium, Chicago, IL: American Marketing
Emerald Golden Page Award in Marketing for Usability of
Research Results, 2002, 2003. Emerald Golden Page Award in
Marketing for Practical Implications and Originality, 2001.
Purdue University Outstanding Chemical Engineering Graduate.
Editor, Journal of Product Innovation Management,
Treasurer, 1994-present, and vice president, research,
1992,1993, Product Development and Management Association.
Executive Committee, Product Development and Management
Association, 1999-2003. Editorial board: Marketing
Science, 2002-2003. 1999-2003; Journal of Product
Innovation Management, 1999-2003.
courses in product development and business-to-business marketing.
Research investigates ways to measure and improve the process of new
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