Educational Background

Ph.D. Marketing, Michigan State University, 1996
M.B.A. Marketing and Finance, Oakland University, 1992
B.S. Packaging, Michigan State University, 1988.

Positions Held

At the University of Illinois since 1999. Assistant professor, Kansas State University, 1996-99.  Associate and project engineer, General Motors Corporation, 1988-92.

Recent Publications

Schmidt, J. B. Gate Decisions: The key to managing risk during new product development. In The PDMA handbook of new product development. New York: Wiley, forthcoming.

Calantone, R. J., Cavusgil, S. T., Schmidt, J. B., & Shin, G. Internationalization and the dynamics of product adaptation: An empirical investigation. Journal of Product Innovation Management, forthcoming.

Sproul, A., Canter, D., & Schmidt, J. 2003. Does point-of-purchase nutrition labeling influence meal selection? A test in a military cafeteria. Military Medicine, 168:556-560.

Schmidt, J., & Calantone, R. 2002. Escalation of commitment during new product development. Journal of the Academy of Marketing Science, 30: 103-118.

Schmidt, J., Montoya-Weiss, M., & Massey, A. 2001. New product development decision making effectiveness: A comparison of individuals, face-to-face groups, and dispersed groups. Decision Sciences, 32: 575-600.

Honors and Awards

Sheth Foundation Best Paper Award, Journal of the Academy of Marketing Science, 2002. Commerce Council Outstanding Teaching Award for Large Class, 2002. Weinstein Excellence Award, College of Business, 2002.

Academic Service

Editorial Board: Journal of Product Innovation Management, 2001-present. Board of Directors, Product Development and Management Association, 2002-2003. Vice-President of Academic Affairs, Product development and Management Association, 2002-2003.

Teaching and Research

Research focuses on the new product development process, new product performance, adaptation of products for international markets, and marketing strategy.

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