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Sharon Shavitt
Investors in Business Education Professor
of Marketing and Professor of Business Administration
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Background
Ph.D., Ohio State University, 1985
M.A., Ohio State University, 1983
B.A., Ohio State University, 1981
Positions
Held
In the Department of Business Administration since Fall 2001.
Professor, Department of Advertising, Department of Psychology,
Institute of Communications Research, University of Illinois, August
2000-01. Associate Professor, Department of Advertising, Department of
Psychology, University of Illinois, 1993-2000. Assistant Professor,
Department of Advertising, Department of Psychology, University of
Illinois, 1987-1993. NIMH Postdoctoral Research Fellow, Department of
Psychology, Indiana University, Collaborative research with Steven J.
Sherman and Russell H. Fazio, 1985-1987. Also currently Research
Professor, Survey Research Laboratory, University of Illinois 1999-.
Professor (Adjunct), Norwegian School of Economics and Business
Administration, Bergen, 2000-.
Recent
Publications
Zhang, J., & Shavitt, S. 2003. Cultural values in
advertisements to the Chinese X-generation: Promoting
modernity and individualism. Journal of Advertising,
32: 22-23.
Shavitt, S., & Zhang, J. 2003. In C. Spielberger (Ed.),
Encyclopedia of Applied Psychology, San Diego, CA:
Academic Press.
Nelson, M., & Shavitt, S. 2002. Horizontal and vertical
individualism and achievement values: A multi-method
examination of Denmark and the U.S. Journal of
Cross-Cultural Psychology, 33: 439-458.
Schlosser, A., & Shavitt, S. 2002. Anticipating discussion
about a product: Rehearsing what to say can affect your
judgments. Journal of Consumer Research, 29: 101-115.
Shavitt, S., & Nelson, M. 2001. The role of attitude
functions in persuasion and social judgment. In J.P. Dillard
& M. Pfau (Eds.), The persuasion handbook: Theory and
practice: 137-153. Thousand Oaks, CA: Sage.
Shavitt, S., & Nelson, M. 2001. On the dynamic and
goal-oriented nature of (candidate) evaluations. In J.
Kuklinski (Ed.), Citizens and politics: Perspectives from
political psychology: 227-240. Cambridge, U.K.:
Cambridge University Press.
Lowrey, T., Englis, B., Shavitt, S., & Solomon, M. 2001.
Response latency verification of consumption constellations:
Implications for advertising strategy. Journal of
Advertising, 30: 29-39.
Shavitt, S., & Wanke, M. 2001. Consumer behavior. In A.
Tesser & N. Schwarz (Eds.), Blackwell handbook of social
psychology, Volume 1: Intraindividual processes:
569-590. Oxford, UK: Blackwell Publishers.
Maheswaran, D., & Shavitt, S. 2000. Issues and new
directions in global consumer psychology. Journal of
Consumer Psychology, 9 (2): 59-66.
Honors
and Awards
Fetzer Institute Grant, 2000.
Incomplete List of Teachers Rated as Excellent by their
Students, 2001, 2002, 2003.
Academic Service
Associate editor, Journal of Consumer Psychology,
2002-2005. Policy board: Journal of Consumer Research,
2000-present.
Teaching
and Research
Teaches courses on marketing communications and on survey
methodology. Research focuses on the cross-cultural factors affecting
consumer persuasion, attitudinal and value judgments, and survey
responding. Also conducts research on the impact of motivational and
contextual factors on evaluative processes, and the determinants of public
attitudes toward advertising.
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Contact Information:
428A Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-0784
shavitt@uiuc.edu
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