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Sharon Shavitt
Investors in Business Education Professor of Marketing and Professor of Business Administration

Educational Background

Ph.D., Ohio State University, 1985
M.A., Ohio State University, 1983
B.A., Ohio State University, 1981

Positions Held

In the Department of Business Administration since Fall 2001. Professor, Department of Advertising, Department of Psychology, Institute of Communications Research, University of Illinois, August 2000-01. Associate Professor, Department of Advertising, Department of Psychology, University of Illinois, 1993-2000. Assistant Professor, Department of Advertising, Department of Psychology, University of Illinois, 1987-1993. NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, Collaborative research with Steven J. Sherman and Russell H. Fazio, 1985-1987. Also currently Research Professor, Survey Research Laboratory, University of Illinois 1999-. Professor (Adjunct), Norwegian School of Economics and Business Administration, Bergen, 2000-.

Recent Publications

Zhang, J., & Shavitt, S. 2003. Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism. Journal of Advertising, 32: 22-23.

Shavitt, S., & Zhang, J. 2003. In C. Spielberger (Ed.), Encyclopedia of Applied Psychology, San Diego, CA: Academic Press.

Nelson, M., & Shavitt, S. 2002. Horizontal and vertical individualism and achievement values: A multi-method examination of Denmark and the U.S. Journal of Cross-Cultural Psychology, 33: 439-458.

Schlosser, A., & Shavitt, S. 2002. Anticipating discussion about a product: Rehearsing what to say can affect your judgments. Journal of Consumer Research, 29: 101-115.

Shavitt, S., & Nelson, M. 2001. The role of attitude functions in persuasion and social judgment. In J.P. Dillard & M. Pfau (Eds.), The persuasion handbook: Theory and practice: 137-153. Thousand Oaks, CA: Sage.

Shavitt, S., & Nelson, M. 2001. On the dynamic and goal-oriented nature of (candidate) evaluations. In J. Kuklinski (Ed.), Citizens and politics: Perspectives from political psychology: 227-240. Cambridge, U.K.: Cambridge University Press.

Lowrey, T., Englis, B., Shavitt, S., & Solomon, M. 2001. Response latency verification of consumption constellations: Implications for advertising strategy. Journal of Advertising, 30: 29-39.

Shavitt, S., & Wanke, M. 2001. Consumer behavior. In A. Tesser & N. Schwarz (Eds.), Blackwell handbook of social psychology, Volume 1: Intraindividual processes: 569-590. Oxford, UK: Blackwell Publishers.

Maheswaran, D., & Shavitt, S. 2000. Issues and new directions in global consumer psychology. Journal of Consumer Psychology, 9 (2): 59-66.

Honors and Awards

Fetzer Institute Grant, 2000. Incomplete List of Teachers Rated as Excellent by their Students, 2001, 2002, 2003.

Academic Service

Associate editor, Journal of Consumer Psychology, 2002-2005. Policy board: Journal of Consumer Research, 2000-present.

Teaching and Research

Teaches courses on marketing communications and on survey methodology. Research focuses on the cross-cultural factors affecting consumer persuasion, attitudinal and value judgments, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes, and the determinants of public attitudes toward advertising.

Contact Information:
428A Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-0784

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