College of Business University of Illinois at Urbana-Champaign
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Tiffany Barnett White
Assistant Professor of Business Administration

Educational Background

Ph.D. Marketing, Duke University, 1999
M.S., B.S. Advertising, University of Illinois, 1994, 1992.

Positions Held

At the University of Illinois since 1999. Market analyst, R.R. Donnelley & Sons, 1991-92; 1994. Assistant buyer, Venture Stores, 1992-93.

Recent Publications

Houde, L., Sherman, D., White, T., & Sheppard, B. 2004. The four faces of trust: An empirical study of the nature of trust in relational forms. In N. Haslam (Ed.), Relational Models Theory, Mahwah, NJ: Lawrence Erlbaum & Associates. forthcoming.

White, T. 2003. Consumer disclosure and disclosure avoidance: A motivational framework. Journal of Consumer Psychology, 14 (1 & 2): 41-50.

Lemon, K., White, T., & Winer, R. 2002. Dynamic customer relationship management: Incorporating future considerations into the service retention decision. Journal of Marketing, 66: 1-14.

Honors and Awards

Consortium Fellow - The 34th Annual AMA-Sheth Foundation Doctoral Consortium (1999). GE Faculty for the Future Initiative Scholarship, 1995-98. Merit-Based Fellowship, University of Illinois, 1994. Outstanding Student and Leadership Award, University of Illinois, 1992.

Academic Service

Reviewer for: Association for Consumer Research Conference 1999, 2000; Society for Consumer Psychology Conference, 1998, 1999; Sixth Annual Cross-Cultural Business Studies Conference, 1997.

Teaching and Research

Research interests include affective, cognitive, and behavioral aspects of consumer-level brand and service relationship.

Contact Information:
365 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-4597

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