College of Business University of Illinois at Urbana-Champaign
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Hong Yuan
Assistant Professor of Business Administration

Educational Background

Ph.D. Marketing, University of Michigan, 2004
M.A. Applied Economics, University of Michigan, 2001
B.S. Management Information Systems, Fudan University, 1997

Positions Held

At the University of Illinois since 2004.
Instructor, University of Michigan, 2001.
Teaching Assistant, University of Michigan, 2001, 2002.

Honors and Awards

AMA Sheth Doctoral Consortium Fellow, University of Minnesota, 2003. Milton G. and Josephine H. Kendrick Marketing Award for outstanding doctoral work, University of Michigan Business School, 2002, 2003. INFORMS Doctoral Consortium Fellow, University of Alberta, 2002. Albert J. Haring Symposium Fellow, Indiana University, 2001. Gerald and Lillian Dykstra Teaching Award for outstanding graduate student instructors, University of Michigan Business School, 2001. Gessner's Award for outstanding student from developing countries, University of Michigan Business School, 2000, 2001. People's Scholarship for outstanding students, Fudan University, 1993-1997.

Teaching and Research

Teaches courses in marketing models, marketing management, marketing research, retail management, sales management, experimental economics, internet marketing/electronic commerce and does research in price discrimination, sales promotion, pricing on the internet, and experimental economics.

Contact Information:
350 Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 333-4240

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