College of Business: University of Illinois at Urbana-Champaign

Important Site Links
 
   
   
       
 

Kent Monroe

Professor of Business Administration and
John M. Jones Distinguished Professor of Marketing Emeritus

All Publications


Articles in Journals

Monroe, K., Xia, L. Forthcoming. Price Partitioning on the Internet. Journal of Interactive Marketing

Lalwani, A., Monroe, K. 2005. A Reexamination of Frequency-Depth Effects in Consumer Price Judgments. Journal of Consumer Research, 32: 480-485

Xia, L., Monroe, K. 2004. The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing, 68: 1 - 16

Monroe, K., Suri, R. 2003. The Effects of Time Constraints on Consumers' Judgments of Prices and Products. Journal of Consumer Research, 30: 92-104

Suri, R., Lee, J., Manchanda, R., Monroe, K. 2003. The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment. Psychology & Marketing, 20: 515-536

Adaval, R., Monroe, K. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Monroe, K., Adaval, R. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Monroe, K., Harris, J. 2002. Effects of Shopping Information on Consumers' Responses to Comparative Price Claims. Journal of Retailing, 78: 175-181

Monroe, K., Kung, M., Cox, J. 2002. Pricing on the Internet. Journal of Product and Brand Management with Pricing Strategy and Practice, 274-285

Monroe, K., Cox, J. 2001. Pricing Practices that Endanger Profits. Marketing Management, 10: 42-46

Monroe, K., Suri, R. 2001. The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability. Psychology & Marketing, 18: 21-42

Monroe, K., Suri, R., Long, M. 2001. The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 55: 1-12

Monroe, K. 1999. Some Lessons Learned from F.T.C. v. Staples. Journal of Public Policy and Marketing, 18: 22-24

Monroe, K., Lee, A. 1999. Remembering vs. Knowing: Issues in Buyers' Processing Price Information. Journal of the Academy of Marketing Science, 27: 207-25

Monroe, K., Chen, S., Lou, Y. 1998. The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions. Journal of Retailing, 74: 353-72

Monroe, K., Compeau, L., Grewal, D. 1998. The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research, 42: 295-308

Monroe, K., Grewal, D., Krishnan, R. 1998. The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62: 46-59

Monroe, K., Yang, B., Howe, K. 1998. Pricing in Separable Channels: The Case of Parallel Imports. Journal of Product and Brand Management with Pricing Strategy and Practice, 8: 433-40

Monroe, K., Fern, E. 1997. Effective Size Estimates: Issues and Problems in Interpretation. Journal of Consumer Research, 23: 89-105

Monroe, K., Rao, A. 1996. Causes and Consequences of Price Premiums. Journal of Business, 511-35

Monroe, K., Mentzer, J. 1994. Some Necessary Conditions for When Price Reduction Strategies May Be Profitable. Pricing Strategy & Practice, 2: 11-20

Monroe, K., Oglethorpe, J. 1994. Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activites. Journal of Consumer Affairs, 28: 326-46

Monroe, K. 1993. Pricing Practices with Endanger Profits. Pricing Strategy & Practice, 1: 4-10

Monroe, K., Yadav, M. 1993. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value. Journal of Marketing Research, 30: 350-58

Monroe, K., Mazumdar, T. 1992. Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments. Journal of Retailing, 68: 66-89

Monroe, K., Dodds, W., Grewal, D. 1991. The Effects of Price, Brand and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28: 307-19

Monroe, K., Mazumdar, T. 1990. The Effects of Buyers' Intentions to Learn Price Information on Price Encoding. Journal of Retailing, 66: 15-32

Monroe, K., Dodds, W. 1989. A Research Program for Establishing the Validity of the Price-Quality Relationship. Journal of the Academy of Marketing Science, 16: 151-68

Monroe, K., Rao, A. 1989. The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26: 351-57

Monroe, K. 1988. Developing, Disseminating, and Utilizing Marketing Knowledge. Journal of Marketing, 52: 1-25

Monroe, K., Rao, A. 1988. The Moderating Effect of Prior Knowledge on Cue Utiliztion in Product Evaluations. Journal of Consumer Research, 15: 253-64

Monroe, K., Petroshius, S. 1987. Effect of Product Line Pricing Characteristics on Product Evaluations. Journal of Consumer Research, 13: 511-19

Monroe, K., Fern, E., Avila, R. 1986. Effectiveness of Multiple Request Strategies: A Synthesis of Research Results. Journal of Marketing Research, 23: 144-52

Monroe, K., Della Bitta, A. 1981. Consumer Perceptions of Comparative Price Advertisements. Journal of Marketing Research, 18: 416-427

Monroe, K., Zoltners, A. 1979. Pricing the Product Line During Scarcity. Journal of Marketing, 43: 49-59

Monroe, K., Della Bitta, A. 1978. Models for Pricing Decisions. Journal of Marketing Research, 15: 413-428

Monroe, K., Della Bitta, A., Downey, S. 1977. Contextual Influences on Subjective Price Perceptions. Journal of Business Research, 5: 277-291

Monroe, K. 1976. The Influence of Price Differences and Brand Familiarity on Brand Preferences. Journal of Consumer Research, 3: 42-49

Monroe, K., Guiltinan, J. 1975. A Path-Analytic Exploration of Retail Patronage Influences. Journal of Consumer Research, 2: 19-28

Monroe, K., Guiltinan, J. 1974. Making Sound Pricing Decisions in the Currect Economic Environment. Executive Scene, 3: 11-16

Monroe, K. 1973. Buyers' Subjective Perceptions of Price. Journal of Marketing Research, 10: 70-80

Monroe, K., LaPlaca, P. 1972. What Are the Benefits of Unit Pricing? Journal of Marketing, 36: 16-22

Monroe, K. 1971. The Information Content of Prices: A Preliminary Model for Estimating Buyer Responses. Management Science, 17: B519-32

Monroe, K. 1971. Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance. Journal of Marketing Research, 8: 460-64

Monroe, K. 1971. Psychophysics of Prices: A Reappraisal. Journal of Marketing Research, 8: 248-50

Books

Monroe, K. 2003. Pricing: Making Profitable Decisions, 3rd Ed., 658. McGraw-Hill/Irwin.

Monroe, K. 1998. Asia-Pacific Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K. 1998. Proceedings of the 14th Paul D. Converse Symposium. American Marketing Association.

Monroe, K. 1998. The Pricing Strategy Audit. Cambridge, England: Cambridge University Press.

Monroe, K., Sudharshan, D. 1995. Proceedings of the 13th Paul D. Converse Symposium. American Marketing Association.

Monroe, K. 1983. Research Methods and Casual Modeling in Marketing. American Marketing Association.

Monroe, K. 1982. Pricing Policies and STrategies: An Annotated Bibliography. American Marketing Association.

Monroe, K. 1981. Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K. 1979. Proceedings, 1979 Fall Educators' Conference. American Marketing Association.

Monroe, K. 1979. Pricing: Making Profitable Decisions. New York: McGraw-Hill.

Monroe, K. 1975. Modern Marketing Management. Random House.

Monroe, K. 1966. Principles of Marketing. Division of University Extension, University of Illinois.

Chapters in Books

Monroe, K., Xia, L. Forthcoming. Consumer Information Acquisition: A Review and Extension. In Review of Marketing Research. New York: Sharpe.

Monroe, K. 2001. Pricing and Sales Promotion. In Handbook of Industrial Engineering: Technology and Operations Management, 665-683. England: John Wiley & Sons.

Monroe, K., Suri, R. 1999. Consumers Prior Purchase Intentions and Their Evaluations of Savings on Product Bundles. In Optimal Bundling: Marketing Strategies for Improving Economic Performance, 177-194. Berlin-Heidelberg: Springer-Verlag.

Monroe, K. 1994. The Pricing of On-Line Services. In Advances in Telecommunications Management, Volume 4, Strategic Perspective on the Marketing of Information Technologies, 181-92. Greenwich, CT: JAI Press.

Monroe, K. 1991. The Pricing of Services. In The Handbook of Marketing for the Service Industries, 297-320. New York: AMACOM.

Monroe, K., Mazumdar, T. 1988. Pricing Decision Models: Recent Developments and Research Opportunities. In Issues in Pricing: Theory and Research, 361-88. Lexington, MA: D.C. Heath and Company.

Monroe, K., Dant, R. 1987. Dichotomy of Issue -- Specific and overal Perceptions: A New Paradigm for Channel Conflict and Cooperation Research. In Philosophical and Radical Thought in Marketing, 323-39. Lexington, MA: Lexington Books.

Monroe, K., Rao, A., Chapman, J. 1987. Towards a Theory of New Product Pricing. In Contemporary Views on Marketing Practice, 201-13. Lexington, MA: Lexington Books.

Monroe, K. 1986. Techniques for Pricing New Products and Services. In Handbook of Modern Marketing, 32:1-13. New York: McGraw-Hill.

Monroe, K., Krishnan, R. 1985. The Effect of Price on Subjective Product Evaluations. In Perceived Quality: How Consumers View Stores and Merchandise, 209-232. Lexington, MA: Lexington Books.

Monroe, K., Mentzer, J. 1985. Managing the Pricing Function. In Marketing Handbook, Vol. II: Marketing Management, 97-121. New York: Dow-Jones-Irwin.

Monroe, K., Della Bitta, A. 1983. Comparative Price Advertising and Patronage Behavior. In Patronage Behaviro and Retail Management, 207-223. New York: Elsevier North Holland.

Monroe, K. 1982. Some Common Myths Concerning Industrial Pricing. In Issues in Industrial Marketing, 78-89. American Marketing Association.

Monroe, K. 1982. Pricing New Industrial Products. In Product Line Strategies, 67-72. New York: The Conference Board.

Monroe, K., Petroshius, S. 1981. Buyers' Subjective Perceptions of Price: An Update of the Evidence. In Perspectives in Consumer Behavior, 43-55. Foresman and Company.

Monroe, K. 1977. Objective and Subjective Contextual Influences on Price Perceptions. In Foundations of Consumer and Industrial Buying Behavior, 287-96. New York: American Elsevier.

Proceedings

Monroe, K., Xia, L. Forthcoming. Beyond Information Search: Browsing as Consumer Information Acquisition, Asia-Pacific Advances in Consumer Research

Monroe, K., Xia, L. Forthcoming. Do Consumer Process Prices Like Numbers: Comparative Judgments of Numerals and Prices, Winter Educators' Conference

Monroe, K., Xia, L. 2004. Comparative References, Trust and Perceived Price Fairness, Society for Consumer Psychology

Monroe, K., Xia, L. 2003. An Examination of Consumers' Responses to Online Surcharges, Fordham University Behavioral Pricing Conference, 31-32

Monroe, K., Lalwani, A. 2002. Frequency-Depth Effects in Consumer Pricing Judgments: The Role of Risk Orientation, Fordham University Behavioral Pricing Conference

Monroe, K., Xia, L. 2002. The Influence of Purchasing Goals and Promotion Frames on Consumers' Choices, Fordham University Behavioral Pricing Conference. Fordham University Pricing Center.

Monroe, K., Hsu, C. 1998. Rethinking Information Objectivity and Its Effectiveness in Print Communications, Asia-Pacific Advances in Consumer Research, 3: 210-5

Monroe, K., Hyun, S. 1998. The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price Advertisements, Asia-Pacific Advances in Consumer Research, 3: 166-72

Adaval, R., Monroe, K. 1995. The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability, Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K., Adaval, R. 1995. The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability, Advances in Consumer Research, 22: 225-9

Monroe, K., Roundtree, R. 1995. Context Setting and Comparative Price Advertising Effects on the Acceptable Price Range, European Advances in Consumer Research, 2: 251-7

Monroe, K., Suri, R. 1995. Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers, Advances in Consumer Research, 22: 588-93

Monroe, K., Li, W., Chen, D. 1994. The Effects of Country of Origin, Brand, and Price Information, Advances in Consumer Research, 21: 449-57

Monroe, K., Martins, M. 1994. Perceived Price Fairness: A New Look at an Old Construct, Advances in Consumer Research, 21: 75-8

Monroe, K., Li, W. 1992. The Role of Country of Origin Information on Buyers' Product Evaluations: An In-Depth Interview Approach, AMA Educators' Proceedings, 274-80

Monroe, K., Grewal, D. 1989. The Effects of Contextual Information Cues on Buyers' Product Evaluation and Behavioral Intentions, Summer Educators' Conference, 274

Monroe, K., Hyun, S., Krishnan, R. 1989. An Investigation of the Pricing Attitudes nad Practices of Korean Business Firms, Summer Educators' Conference, 276-9. American Marketing Association.

Monroe, K. 1987. The Framing of Consumer Choice, Advances in Consumer Research, 14: 182

Monroe, K., Chapman, J. 1987. Framing Effects on Buyers' subjective Product Evaluations, Advances in Consumer Research, 14: 193-7

Monroe, K., Oglethorpe, J. 1987. Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research, Winter Educators' Conference, 255-60. American Marketing Association.

Monroe, K. 1986. Report of the AMA Task Force on the Development of Marketing Thought, Winter Educators' Conference

Monroe, K., Mazumdar, T. 1986. Using Leverage for Developing Pricing Strategies, Summer Educators' Conference, 303-8

Monroe, K., Powell, C., Choudhury, P. 1986. Recall vs. Recognition as a Measure of Price Awaremess, Advances in Consumer Research, 13: 594-99

Monroe, K., Dodds, W. 1985. The Effect of Brand and Price Information on Subjective Product Evaluations, Advances in Consumer Research, 12: 85-90

Monroe, K. 1984. Theoretical and Methodological Developments in Pricing, Advances in Consumer Research, 11: 636-637

Monroe, K., Krishnan, R. 1983. A Procedure for Integratign Outcomes Across Studies, Advances in Consumer Research, 10: 503-508

Monroe, K., Krishnan, R. 1983. Developing a Methodology for Synthesizing Knowledge Within Research Domains, Special Conference on Research Methods and Causal Modeling, 123-126. American Marketing Association.

Monroe, K. 1982. The Influence of Price on Product Perceptions and Product Choice, Advances in Consumer Research, 9: 206-209

Monroe, K., Della Bitta, A. 1981. A Multivariate Analysis of the Perception of Value from Retail Price Advertisements, Advances in Consumer Research, 8: 161-165

Monroe, K., Della Bitta, A. 1981. The Influence of Comparative Price Advertisements on Patronage Behavior, Retail Patronage Theory, 20-26. Center for Economic and Management Research.

Monroe, K., Guiltinan, J. 1980. Identifying and Analyzing Consumer Shopping Strategies, Advances in Consumer Research, 7: 745-748

Monroe, K., Petroshius, S. 1980. A Theorectical Approach for Determining Product Line Prices, Special Conference on Marketing Theory, 21-24. American Marketing Association.

Monroe, K. 1979. Before the Federal Trade Commission, Childen's Advertising Rulemaking Comment: An Analysis of the Consumption Patterns for Ready-to-Eat Cereals, Hearing Officer

Monroe, K. 1979. The Graduate Marketing Theory Course, Special Conference on Marketing Theory, 665-678

Monroe, K. 1979. Research Opportunities in Pricing, Southeast Conference of the American Institute for Decision Sciences, 93-96

Monroe, K., Petroshius, S. 1979. Determining Causal Priorities in Marketing, Special Conference on Marketing Theory, 114-130

Monroe, K., Clayton, E. 1978. A New Methodology for the Analysis of the Brand Switching Problem with the Q-GERT Analysis Program, National Conference of the American Institute for Decision Sciences, 193-195

Monroe, K., Gardner, D. 1976. An Experimental Inquiry Into the Effect of Price on Brand Preference, AMA- Fall Conference, 552-556

Monroe, K., Gardner, D. 1976. An Experimental Inquiry Into the Effect of Price on Brand Preference, AMA- Fall Conference, 552-556. American Marketing Association.

Monroe, K., Sunder, S., Wells, W., Zoltners, A. 1976. A Multi-Period Integer Programming Approach to the Product Mix Problem, AMA- Fall Conference, 493-497

Monroe, K., Guiltinan, J., Weik, J. 1974. The Effect of Changes in Retail Promotion Decision on Buyer Attitudes and Behavior: A Longitudinal Approach, Northeast Conference of the American Institute for Decsision Sciences, 206-08

Monroe, K., Della Bitta, A. 1973. The Influence of Adaptation Levels On Subjective Price Perceptions, Advances in Consumer Research, 1: 359-69

Monroe, K., Della Bitta, A. 1973. Adaptation Levels as Anchoring Stimuli on Subjective Price Perceptions, Northeast Conference of the American Institute for Decsision Sciences, 165-170

Monroe, K., Della Bitta, A. 1973. The Effect of Anchoring Stimuli on Price Judgments, National Conference of the American Institute for Decision Sciences, 374-77

Monroe, K. 1972. Some Findings of Price Limits and Psychophysical Measurement: A Laboratory Experiment, Northeast Conference of the American Institute for Decsision Sciences, 9-18

Monroe, K. 1972. Teaching Applied Quantitative Courses to Non-quantitative Students: A Modified Programmed Learning Approach, Northeast Conference of the American Institute for Decsision Sciences, 278-84

Monroe, K. 1970. The Measurement of Price Thresholds: Psychophysics and latitudes of Acceptance, Broadening the Concept of Marketing, 120. American Marketing Association.

Monroe, K., Venkatesan, M. 1969. The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment, AMA- Fall Conference, 345-51

Presentations

Monroe, K. 2004. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Champaign.

Chandrashekaran, R., Viswanathan, M. , Monroe, K. 2003. Effects of Order and Size Incongruence in Comparative Price Advertisements , Pricing Strategy, Monticello.

Monroe, K. 2003. Faculty Presenter, Doctoral Consortium of American Marketing Association, Minneapolis.

Monroe, K. 2003. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Chicago.

Monroe, K. 2003. Pricing Practices that Endanger Profits, Ohio State University, Columbus.

Monroe, K. 2003. Pricing Practices that Endanger Profits, Professional Pricing Society Annual Conference, Las Vegas.

Monroe, K. 2003. Pricing Strategy, Pricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 2002. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certfication Program, Orlanda.

Monroe, K. 2002. Yield Management and Differential Pricing: Managing Perishable Assets, Annual Pricing Conference, Chicago.

Monroe, K. 2002. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Champaign.

Monroe, K. 2002. Pricing for Profits: Strategies and Tacticts, Professional Pricing Society Certification Program, Chicago.

Monroe, K. 2001. Pricing Practices that Endanger Profits, Melbourne, Melbourne.

Monroe, K. 2001. Communicating Value to Customers and Intentions to Competitiors, Professional Pricing Society Annual Conference, Chicago.

Monroe, K. 2001. Communicating Value to Customers and Intentions to Competitors, Annual Pricing Conference, Chicago.

Monroe, K. 2001. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Chicago.

Monroe, K. 2001. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Melbourne.

Monroe, K. 2001. Remembering vs. Knowing: How Consumers Process Pricing Information, Association for Consumer Research Annual Conference, Austin.

Monroe, K. 2001. Pricing Strategy, Pricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 2001. The Effect of Time Pressure on Consumers' Product Evaluations, Hebrew University, Jerusalem.

Monroe, K. 2000. Some Useful Pricing Research Techniques, Sydney, Sydney.

Monroe, K. 2000. The Pricing Strategy Audit: Assessing Your Pricing Effectiveness, Annual Pricing Conference, Chicago.

Monroe, K. 2000. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Chicago.

Monroe, K. 2000. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Melbourne.

Monroe, K. 2000. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Sydney.

Monroe, K. 2000. Automatic Construction and Use of Contextual Information for Product and Price Evaluation, Hebrew University, Jerusalem.

Monroe, K. 2000. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Sao Paulo.

Monroe, K. 2000. Pricing Strategy, Pricing Strategy, Jerusalem.

Monroe, K. 1999. Pricing Research: A Historical Overview, National University of Singapore, Singapore.

Monroe, K. 1999. Some Useful Pricing Research Techniques, Australian Market Research Society, Melbourne.

Monroe, K. 1999. The Pricing Strategy Audit: Assessing Your Pricing Effectiveness, National University of Singapore, Singapore.

Monroe, K. 1999. Using Prices to Communicate Value, National University of Singapore, Singapore.

Monroe, K. 1999. Using Prices to Communicate Value, Pontifical Catholic University, Rio de Janeiro.

Monroe, K. 1999. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Chicago.

Monroe, K. 1999. Using Prices to Communicate Value, Business Marketing Association, Chicago.

Monroe, K. 1999. Using Prices to Communicate Value, Annual Pricing Conference, Chicago.

Monroe, K. 1999. Automatic Construction and Use of Contextual Information for Product and Price Evaluations, National University of Singapore, Singapore.

Monroe, K. 1999. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Buenos Aires.

Monroe, K. 1999. Pricing for Profits: Strategies and Tactics, Professional Pricing Society Certification Program, Melbourne.

Monroe, K. 1999. Pricing Strategy, Pricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 1999. Remembering vs. Knowing: Issues in Buyers' Processing Price Information, National University of Singapore, Singapore.

Monroe, K. 1999. Research on Price Awareness: Do Buyers Remember the Prices They Pay?, Hebrew University, Jerusalem.

Monroe, K. 1998. Pricing Practices That Endanger Profits, Annual Pricing Conference, Atlanta.

Monroe, K. 1998. Research on Price Awareness: Do Buyers Remember the Prices They Pay, Association for Consumer Research, Asia-Pacific Conference, Hong Kong.

Monroe, K. 1998. The Effects of Mood on Price Acceptability: Minimizing Losses or Maximizing Gains, Association for Consumer Research, Asia-Pacific Conference, Hong Kong.

Monroe, K. 1997. Pricing Practices that Endanger Profits, Australian Market Research Society, Melbourne.

Monroe, K. 1997. Remembering vs. Knowing: Issues in Understanding Buyers' Processing of Price Information, Monash University, Melbourne.

Monroe, K. 1997. The Processing of Price Information: Conscious vs. Non-Conscious, Kansas State University, Manhattan.

Monroe, K. 1997. Assessing Your Pricing Effectiveness: The Pricing Strategy Audit, Annual Pricing Conference, Chicago.

Monroe, K. 1997. Pricing Practices That Endanger Profits, Central Illinois Chapter of the American Marketing Association, Champaign.

Monroe, K. 1997. The Teaching Portfolio: Collaborating With Students, University of Illinois, Urbana-Champaign.

Monroe, K. 1997. Learning to Play the Pricing Game, Annual Pricing Conference, Chicago.

Monroe, K. 1996. Assessing Your Pricing Effectiveness: The Pricing Strategy Audit, Annual Pricing Conference, Chicago.

Monroe, K. 1995. Price as a Signal of Quality, Association for Consumer Research European Conference, Copenhagen.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of Value, Marketing Science Institute Conference, Boston.

Monroe, K. 1995. Framing Customers' Perceptions of Value: The Influence of Comparative Price Advertising, Michigan State University, East Lansing.

Monroe, K. 1995. Pricing Practices that Endanger Profits, Marketing Research Workshop, Copenhagen.

Monroe, K. 1995. Pricing Practices that Endanger Profits, National Chengchi University, Taipei.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of Value, Chinese University of Hong Kong, Hong Kong.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of Value, National Chengchi University, Taipei.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of Value, Yonsei University, Seoul.

Monroe, K. 1995. The Effects of Price-Comparison Advertising on Buyers' Perceptions of Value, Korea University, Seoul.

Monroe, K. 1994. Using Strategic Cost Analysis to Delier Value-Oriented Prices, Annual Pricing Conference, Chicago.

Monroe, K. 1993. Using Price Research to Avoid Some Common Pricing Errors, Annual Pricing Conference, Chicago.

Monroe, K. 1993. Managerial Implications of Findings From Behavioral Price Research, University of Delaware, Newark.

Monroe, K. 1993. Programmatic Price Research: The Relationship Between Price, Perceived Quality and Perceived Value, University of Delaware, Newark.

Monroe, K. 1992. Enhancing Replication Research in Marketing, Winter Educators' Conference, San Antonio.

Monroe, K. 1992. Preparing to Write for a Research Journal, California Polytechnic State University, San Luis Obispo.

Monroe, K. 1992. Developing Pricing Strategies for the 90s: Understanding the Myths, Misconceptions, and Fallacies of Price Reduction Strategies, National Home Furnishings Association Strategic Management Conference, Dallas.

Monroe, K. 1992. Programmatic Price Research: The Relationship Between Price, Perceived Quality and Perceived Value, Georgetown University, Washington.

Monroe, K. 1992. Theoretical Foundations of Research Prices, Society for Consumer Psychology, Washington.

Monroe, K. 1992. Writing for a Research Journal, New Faculty Develpment Consortium, San Francisco.

Monroe, K. 1992. Managerial Implications of Findings from Behavioral Price Research, Madrid School of Business, Madrid.

Monroe, K. 1992. Pricing Practices that Endanger Profits, Madrid Pricing Conference, Madrid.

Monroe, K. 1991. Applying Pricing Principles to Services, Helsinki Pricing Conference, Helsinki.

Monroe, K. 1991. The Concept of Reference Prices: Theoretical Justifications and Research Issues, Association for Consumer Research Annual Conference, Chicago.

Monroe, K. 1991. Developing Price Bundling Strategies, Annual Pricing Conference, New York.

Monroe, K. 1991. Pricing Myths, Fallacies and Misconceptions, New York University, New York.

Monroe, K. 1991. Avoiding Some Common Pricing Errors in Business-to-Business Marketing, Business-to-Business Marketing Workshop, Toledo.

Monroe, K. 1991. Furture Directions for the Journal of Consumer Research, Illinois State University, Normal.

Monroe, K. 1991. On Preparing to Write for a Major Research Journal, Haring Doctoral Consortium, Bloomington.

Monroe, K. 1990. Getting Started: Some Basic Pricing Concepts, Canadian Conference on Pricing, Toronto.

Monroe, K. 1990. New Insights on Value Orientation in Pricing, Asian Pricing Conference, Singapore.

Monroe, K. 1990. Future Direction for the Journal of Consumer Research, City University of New York, Baruch College, New York.

Monroe, K. 1990. Future Direction for the Journal of Consumer Research, Washington State University, Pullman.

Monroe, K. 1990. Future Directions for the Journal of Consumer Research, University of Alabama, Tuscaloosa.

Monroe, K. 1990. Future Directions for the Journal of Consumer Research, University of California, Irvine.

Monroe, K. 1990. Pricing Myths, Fallacies and Misconceptions, University of Alabama, Tuscaloosa.

Monroe, K. 1990. Pricing Myths, Fallacies and Misconceptions, University of California, Irvine.

Monroe, K. 1990. Pricing Myths, Fallacies and Misconceptions, University of Florida, Gainesville.

Monroe, K. 1990. Pricing Myths, Fallacies and Misconceptions, Washington State University, Pullman.

Monroe, K. 1990. Pricing Practices that Endanger Profits, Annual Pricing Conference, Atlanta.

Monroe, K. 1990. Leveraging Volume: Or When Are Price Reductions Profitable and Competitively Advantageous, Asian Pricing Conference, Singapore.

Monroe, K. 1990. Managerial Implications of Findings from Behavioral Price Research, Asian Pricing Conference, Singapore.

Monroe, K. 1990. Pricing Practices that Endanger Profits, Asian Pricing Conference, Singapore.

Monroe, K. 1985. The Effects of Comparative Price Advertising on Buyers' Perceptions of Value, University of Missouri, Columbia.

 

Contact Information:

350 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 244-7316
kbmonroe@illinois.edu


Faculty Profile

 
 
 
UIUC College of Business