College of Business: University of Illinois at Urbana-Champaign

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Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing

All Publications


Articles in Journals

Jung, K. , Shavitt, S., Viswanathan, M. , Hilbe, J. Forthcoming. Female hurricanes are deadlier than male hurricanes. Proceedings of the National Academy of Sciences

Riemer, H., Shavitt, S., Koo, M. , Markus, H. Forthcoming. Preferences Don’t Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective . Psychological Review

Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. Forthcoming. Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

Riemer, H., Shavitt, S. 2011. Impression management in survey responding: Easier for collectivists or individualists? Journal of Consumer Psychology, 21: 157-168

Torelli, C., Shavitt, S. 2011. The impact of power on information processing depends on cultural orientation. Journal of Experimental Social Psychology, 47: 959-967

Torelli, C., Shavitt, S. 2010. Culture and concepts of power. Journal of Personality and Social Psychology, 99: 703-723

Lalwani, A., Shavitt, S. 2009. The 'me' I claim to be: Cultural self-construal elicits self-presentational goal pursuit. Journal of Personality and Social Psychology, 97: 88-102

Lee, K., Shavitt, S. 2009. Can McDonald’s food ever be seen as healthy? Metacognitive experiences affect the perceived understanding of a brand. Journal of Marketing Research, 46: 222-233

Schlosser, A., Shavitt, S. 2009. The effect of perceived message choice on persuasion. Journal of Consumer Psychology, 19: 290-301

Shavitt, S., Torelli, C., Wong, J. 2009. Identity-based motivation in a consumer context. Journal of Consumer Psychology, 19: 261-266

White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Lalwani, A., Shavitt, S., Johnson, T. 2006. What is the relation between cultural orientation and socially desirable responding? Journal of Personality and Social Psychology, 90: 165-178

Lee, K., Shavitt, S. 2006. The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient. Journal of Consumer Psychology, 16: 260-271

Shavitt, S., Lalwani, A., Zhang, J., Torelli, C. 2006. The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16: 325-356

Shavitt, S., Zhang, J., Torelli, C., Lalwani, A. 2006. Reflections on the meaning and structure of the horizontal/vertical distinction. Journal of Consumer Psychology, 16: 357-362

Johnson, T., Kulesa, P., Cho, Y., Shavitt, S. 2005. The relation between culture and response styles: Evidence from 19 countries. Journal of Cross-Cultural Psychology, 36: 264-277

Shavitt, S., Vargas, P., Lowrey, P. 2004. Exploring the role of memory for self-selected Ad experiences: Are some advertising media better liked than others? Psychology & Marketing, 21: 1011-1032

Zhang, J., Shavitt, S. 2003. Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism. Journal of Advertising, 32: 23-33

Nelson, M., Shavitt, S. 2002. Horizontal and vertical individualism and achievement values: A multi-method examination of Denmark and the U.S.. Journal of Cross-Cultural Psychology, 33: 439-458

Schlosser, A., Shavitt, S. 2002. Anticipating discussion about a product: Rehearsing what to say can affect your judgments. Journal of Consumer Research, 29: 101-115

Lowrey, T., Englis, B., Shavitt, S., Solomon, M. 2001. Response latency verification of consumption constellations: Implications for advertising strategy. Journal of Advertising, 30: 29-39

Maheswaran, D., Shavitt, S. 2000. Issues and new directions in global consumer psychology. Journal of Consumer Psychology, 9: 59-66

Schlosser, A., Shavitt, S. 1999. Effects of an approaching group discussion on product responses. Journal of Consumer Psychology, 8: 377-406

Schlosser, A., Shavitt, S., Kanfer, A. 1999. Survey of internet users' attitudes toward internet advertising. Journal of Interactive Marketing, 13: 34-54

Shavitt, S., Sanbonmatsu, D., Smittipatana, S., Posavac, S. 1999. Broadening the conditions for illusory correlation formation: Implications for judging minority groups. Basic and Applied Social Psychology, 21: 263-279

Shavitt, S., Lowrey, P., Haefner, J. 1998. Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research, 38: 7-22

Han, S., Shavitt, S. 1994. Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30: 326-350

Sanbonmatsu, D., Shavitt, S., Gibson, B. 1994. Salience, set size, and illusory correlation: Making moderate assumptions about extreme targets. Journal of Personality and Social Psychology, 66: 1020-1033

Shavitt, S., Swan, S., Lowrey, T., Wanke, M. 1994. The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing. Journal of Consumer Psychology, 3: 137-162

Shavitt, S. 1992. Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: A reply to Johar and Sirgy. Journal of Advertising, 21: 47-51

Shavitt, S., Lowrey, T., Han, S. 1992. Attitude functions in advertising: The interactive role of products and self-monitoring. Journal of Consumer Psychology, 1: 337-364

Sanbonmatsu, D., Shavitt, S., Sherman, S. 1991. The role of personal relevance in the formation of distinctiveness-based illusory correlations. Personality And Social Psychology Bulletin, 17: 124-132

Shavitt, S., Fazio, R. 1991. Effects of attribute salience on the consistency between attitudes and behavior predictions. Personality And Social Psychology Bulletin, 17: 507-516

Wyer, R., Budesheim, T., Shavitt, S., Riggle, E. 1991. Image, issues and ideology: The processing of information about political candidates. Journal of Personality and Social Psychology, 61: 533-545

Shavitt, S. 1990. The role of attitude objects in attitude functions. Journal of Experimental Social Psychology, 26: 124-148

Shavitt, S., Brock, T. 1990. Delayed recall of copytest responses: The temporal stability of listed thoughts. Journal of Advertising, 19: 6-17

Sanbonmatsu, D., Shavitt, S., Sherman, S., Roskos-Ewoldsen, D. 1987. Illusory correlation in the perception of performance by self or a salient other. Journal of Experimental Social Psychology, 23: 518-543

Lynn, W., Shavitt, S., Ostrom, T. 1985. Effects of pictures on the organization and recall of social information. Journal of Personality and Social Psychology, 49: 1160-1168

Books

McGill, A., Shavitt, S. 2009. Advances in Consumer Research, Volume 36. Provo, UT: Association for Consumer Research.

Chapters in Books

Shavitt, S., Koo, M. Forthcoming. Culture, attitudes, and persuasion. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.

Lalwani, A., Shavitt, S. 2012. The relation between gender and cultural orientation and its implications for advertising. In Shintaro Okazaki (Ed.), Handbook of Research on International Advertising, 455-470. Cheltenham, UK: Edward Elgar Publishers.

Koo, M. , Shavitt, S. 2011. Cross-cultural psychology of consumer behavior. In Richard P. Bagozzi and Ayalla Ruvio (Ed.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing, 125-133. England: John Wiley & Sons.

Johnson, T., Holbrook, A., Shavitt, S. 2011. Cross-cultural research methods in psychology. In In D. Matsumoto and F. van de Vijver (Eds.) Cross-Cultural search Methods in Psychology, 130-175. Oxford: Oxford University Press.

Shavitt, S., Torelli, C., Riemer, H. 2011. Horizontal and vertical individualism and collectivism: Implications for understanding psychological processes. In M. Gelfand, C-y Chiu, and Y-y Hong (Ed.), Advances in Culture and Psychology, 309-350. Oxford: Oxford University Press.

Shavitt, S., Lee, A., Johnson, T. 2008. Cross-cultural consumer psychology. In C. Haugtvedt, P. Herr, and F. Kardes, (Ed.), Handbook of Consumer Psychology, 1103-1131. Mahwah, NJ: Erlbaum.

Shavitt, S., Zhang, J. 2004. Advertising and culture. In C. Spielberger (Ed.), Encyclopedia of Applied Psychology, 47-51. San Diego: Academic Press.

Shavitt, S., Nelson, M. 2002. The role of attitude functions in persuasion and social judgment. In J.P. Dillard and M. Pfau (Ed.), The persuasion handbook: Theory and practice, 137-153. Thousand Oaks, CA: Sage Publications.

Shavitt, S., Nelson, M. 2001. On the dynamic and goal-oriented nature of (candidate) evaluations. In J. Kuklinski (Ed.), Citizens and politics: Perspectives from political psychology, 227-240. Cambridge, England: Cambridge University Press.

Shavitt, S., Wanke, M. 2001. Consumer Behavior. In A, Tesser & N. Schwarz (Ed.), Blackwell Handbook of Social Psychology, 569-590. Oxford, UK: Blackwell Publishers.

Shavitt, S., Nelson, M. 1999. The social identity function in person perception: Communicated meanings of product preferences. In G. Maio & J. Olson (Ed.), Why we evaluate: Function of attitudes, 37-57. Mahwah, NJ: Erlbaum.

Nelson, M., Shavitt, S., Schennum, A., Barkmeier, J. 1997. Prediction of long-term advertising effectiveness: New cognitive response approachs. In W. Wells (Ed.), Measuring advertising effectiveness, 133-155. Hillsdale, NJ: Erlbaum.

Shavitt, S., Nelson, M. 1997. Comments on Chapter 8 (by P. Lebenson and M. Blackston) . In W. Wells (Ed.), Measuring advertising effectiveness, 128-132. Hillsdale, NJ: Erlbaum.

Brock, T., Shavitt, S., Brannon, L. 1994. Getting a handle on the ax of persuasion. In S. Shavitt and T.C. Brock (Ed.), Persuasion: Psychological insights and perspectives, 1-14. Needham Heights, MA: Allyn and Bacon.

Shavitt, S. 1989. Operationalizing functional theories of attitude. In A.R. Pratkanis, S.J. Breckler and A.G. Greenwald (Ed.), Attitude structure and function, 311-337. Hillsdale, NJ: Erlbaum.

Shavitt, S., Brock, T. 1986. Self-relevant responses in commercial persuasion: Field and experimental tests. In K. Sentis and J. Olson (Ed.), Advertising and consumer psychology, 149-171. New York: Praeger Publishers.

Brock, T., Shavitt, S. 1983. Cognitive responses in advertising. In L. Percy and A.G. Woodside (Ed.), Advertising and consumer psychology, 91-116. Lexington, MA: D.C. Heath and Company.

Proceedings

Shavitt, S. 2012. What's New? Novelty in consumer research, Advances in Consumer Research, 39: 1-6

Wong, J., Shavitt, S. 2010. Be rude to me and I will buy a Rolex: Effects of cultural orientation on responses to power threat in a service setting., Advances in Consumer Psychology, 2: 95

Kulkarni, A., Shavitt, S. 2009. The Consequences of the Horizontal- Vertical Cultural Distinction for Consumer Responses to Advertising Messages, Advances in Consumer Psychology, 1: 241

Torelli, C., Shavitt, S. 2008. Culture and mental representations of power goals: Consequences for information processing., Advances in Consumer Research, 35: 194-197

Shavitt, S., Valenzuela, A. 2006. S. Shavitt, & A. Valenzuela (2006). Beyond Individualism/Collectivism: New Theoretical Perspectives in Culture-Based Research. (Roundtable Session Summary), Association for Consumer Research Annual Conference. Provo, UT: Association for Consumer Research.

Han, S., Shavitt, S. 2005. Westernization of cultural values in Korean advertising: A longitudinal content analysis of magazine ads from 1968-1998, Advances in Consumer Research, 32: 249-250. Provo, UT: Association for Consumer Research.

Lee, K., Shavitt, S. 2005. New approaches and theoretical synergies in cross-cultural consumer psychology (Roundtable Session Summary), Advances in Consumer Research, 32: 444. Provo, UT: Association for Consumer Research.

Zhang, J., Shavitt, S. 2005. When gender differences make a difference: The role of the masculinity-femininity cultural dimension, Society for Consumer Psychology, 80

Lee, K., Shavitt, S. 2004. The role of cultural cognition in the use of contextual cues in product quality judgments (Abstract). Also Session Summary: The Influence of Cultural Thinking Styles on Evaluative Processes, Advances in Consumer Research, 31: 451-453. Provo, UT: Association for Consumer Research.

Zahay, D., White, T. , Thorbjornsen, H., Shavitt, S. 2004. Beyond Permission Marketing: Improving E-Mail Response Rate with Appropriate Personalization, Direct Marketing Education Foundation Conference

Zhang, J., Shavitt, S. 2003. Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics, Advances in Consumer Research, 30: 162. Provo, UT: Association for Consumer Research.

Shavitt, S., Zhang, J., Johnson, T. 2002. Horizontal and vertical orientations in cross-cultural consumer persuasion, Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Sivadas, E., Bruvold, N., Nelson, M., Shavitt, S. 2000. A cross-national examination of horizontal and vertical individualism and collectivism: Measurement and impact on consumer decision making, Advances in Consumer Research, 28: 136. Provo, UT: Association for Consumer Research.

Schlosser, A., Shavitt, S. 1998. Applying traditional attitude models to understand the effectiveness of internet advertising, Society for Consumer Psychology, 171. Clemson, S.C: CtC Press.

Shavitt, S., Nelson, M., Yuan, R. 1997. Exploring cross-cultural differences in cognitive responding to ads, Advances in Consumer Research, 24: 245-250. Provo, UT: Association for Consumer Research.

Schlosser, A., Shavitt, S. 1996. Anticipating focus group discussion: Effects on product thoughts, American Academy of Advertising, 140-145. Omnipress.

Kim, K., Shavitt, S. 1993. Toward a model of attitude reuse versus recomputation, Society for Consumer Psychology, 105-110. Clemson, S.C: CtC Press.

Shavitt, S., Lowrey, T. 1992. Attitude functions in advertising effectiveness: The interactive role of product type and personality type, Advances in Consumer Research, 19: 323-328. Provo, UT: Association for Consumer Research.

Shavitt, S., Fazio, R. 1990. Effects of attribute salience on the consistency of product evaluations and purchase predictions, Advances in Consumer Research, 17: 91-97. Provo, UT: Association for Consumer Research.

Shavitt, S. 1989. Individual differences in consumer attitudes and behavior, Advances in Consumer Research, 16: 51-55. Provo, UT: Association for Consumer Research.

Shavitt, S. 1989. Products, personalities, and situations in attitude functions: Implications for consumer behavior, Advances in Consumer Research, 16: 300-305. Provo, UT: Association for Consumer Research.

Shavitt, S., Brock, T. 1985. Improving cognitive response prediction of persuasion: Towards a semantic hierarchy, Division of Consumer Psychology, 13-14. American Psychological Association.

Shavitt, S., Brock, T. 1984. Consumer research validity: The effect of social settings on cognitive responding to television commercials, Advances in Consumer Research, 11: 18-23. Provo, UT: Association for Consumer Research.

Working Papers

Koo, M. , Shavitt, S., Wong, J. 2013. "Climbing the ladder: Effects of embodied power goals can be culturally specific". Journal of Consumer Psychology

Presentations

Holbrook, A., Shavitt, S., Johnson, T., Cho, Y., Chavez, N., Weiner, S. 2013. Examining the role of culture in answering context-specific and context-general survey questions, American Association of Public Opinion Research, Boston.

Johnson, T., Holbrook, A., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2013. Investigating cultural variability in nonverbal behaviors associated with responding to survey questions, International Workshop on Comparative Survey Design Implementation, Stockholm.

Shavitt, S. 2013. You get what you pay for? How cultural factors influence price-quality judgments, University of Minnesota Marketing Camp, Minneapolis.

Shavitt, S. 2013. East meets west: Cultural differences and similarities in power goals, University of Illinois, Champaign.

Shavitt, S. 2013. You get what you pay for? How cultural factors influence price-quality judgments, University of Illinois, Champaign.

Cho, Y., Johnson, T., Holbrook, A., Shavitt, S., Chavez, N., Weiner, S. 2012. Modeling error in self-reports of chronic health conditions: Cultural similarities and differences, American College of Epidemiology

Holbrook, A., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2012. How Do Respondent Behaviors Reflect and Influence Perceptions of Surveys?, American Association of Public Opinion Research, Orlando.

Johnson, T., Holbrook, A., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2012. The effects of question design features on the cognitive processing of survey questions across cultural groups, American Association of Public Opinion Research, Orlando.

Shavitt, S. 2012. J. Jeffrey Inman: An introduction, Association for Consumer Research Conference, Vancouver.

Shavitt, S. 2012. Research Reporting Standards, University of Illinois, Champaign.

Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., Weiner, S. 2012. The effects of race/ethnicity, cultural values, and language of interview on socially desirable responding, American Association for Public Opinion Research, Orlando.

Koo, M. , Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., Weiner, S. 2011. On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations, Society for Consumer Psychology, Atlanta.

Koo, M. , Wong, J., Shavitt, S. 2011. Embodied cognition, Power and Culture, Society for Consumer Psychology, Atlanta.

Dai, Y., Shavitt, S. 2011. Cultural Differences in Positive Affect Regulation, Society for Consumer Psychology, Atlanta.

Koo, M. , Shavitt, S., Lalwani, A., Dai, Y., Chinchanachokchai, B. 2010. Lost in translation is self-regulation: Culturally mismatched thinking styles can be depleting , Association for Consumer Research Annual Conference, Jacksonville.

Koo, M. , Shavitt, S., Lalwani, A., Dai, Y., Chinchanachokchai, B. 2010. The effect of culturally mismatched experiences on self-regulation, University of Illinois at Urbana-Champaign, Department of Business Administration, Champaign.

Holbrook, A., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., Weiner, S. 2010. Survey satisficing in different populations: To what extent do response effects reflects satisficing across racial and ethnic groups?, American Association of Public Opinion Research, Chicago.

Johnson, T., Holbrook, A., Shavitt, S., Cho, Y., Chavez, N., Weiner, S., Mazarno, K. 2010. Cultural values and survey response style, World Association of Public Opinion Research, Chicago.

Shavitt, S. 2010. Cultural differences in power goals, Attitudes preconference, Society for Personality and Social Psychology, Las Vegas.

Torelli, C., Shavitt, S. 2010. Personalized and socialized power goals: Implications for information processing, 2010 AMA Summer Marketing Educators' Conference, Boston.

Shavitt, S. 2009. Cultural self-construal and self-presentational goals, Indiana University, Department of Psychology, Bloomington.

Shavitt, S. 2009. Cultural self-construal and self-presentational goals, University of Iowa, Iowa Marketing Camp, Department of Marketing, Iowa.

Shavitt, S. 2009. Cultural differences in power goals, Marketing in Israel Conference, December, 2009., Jerusalem.

Shavitt, S. 2009. Cultural self-construal and self-presentational goals, University of Western Ontario, School of Business, London.

Shavitt, S. 2009. Cultural self-construal and self-presentational goals, Ben-Gurion University of the Negev, Beer Sheva.

Shavitt, S. 2008. Cultural self-construal and self-presentational goals, University of California, Riverside. Department of Marketing, Riverside.

Shavitt, S. 2008. Cross-cultural issues in consumer behavior research and Teaching ethics in marketing communications, AMA-Sheth Foundation Doctoral Consortium, Missouri.

Shavitt, S. 2008. Cultural self-construal and self-presentational goals, HEC Paris. Department of Marketing, Paris.

Shavitt, S. 2008. Cultural self-construal and self-presentational goals, University of Hawaii-Manoa Shidler Seminar Series, University of Hawaii, Manoa.

White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2007. We know where you live: Personalization reactance in e-mail solicitations, World Marketing Congress , Verona.

Shavitt, S. 2007. Cultural self-construal and self-presentation , Advertising and Consumer Psychology, Santa Monica.

Shavitt, S. 2007. Cultural self-construal and self-presentation, University of Washington, Washinton.

Torelli, C., Shavitt, S. 2007. Culture and mental representations of power goals: Consequences for information processing. In D. Rucker (Chair), The Role of Power In Consumer Behavior: New Perspectives and Insights, Association for Consumer Research Annual Conference, Memphis.

Shavitt, S. 2006. A Tribute to Tim Brock, Ohio State University, Columbus.

Shavitt, S. 2006. Cross-cultural consumer behavior: Emergent themes, Haring Symposium, Indiana University, Department of Marketing, Bloomington.

Shavitt, S. 2005. Cultural orientation, self-construal and self-presentation. Cross-Cultural Consumer Psychology Pre-Conference, Society for Consumer Psychology, St. Pete Beach.

Shavitt, S. 2005. The selling of consumer identity: Who’s buying, Museum of Contemporary Photography, Columbia College, Chicago.

Shavitt, S. 2005. Culture and self-presentation, Northwestern University, Department of Marketing, Chicago.

Zhang, J., Shavitt, S. 2005. When gender differences make a difference: The role of the masculinity-femininity cultural dimension , Society for Consumer Psychology, St. Pete Beach.

Han, S., Shavitt, S. 2004. Westernization of cultural values in Korean advertising: A longitudinal content analysis of magazine ads from 1968-1998, Association for Consumer Research Annual Conference, Portland.

Shavitt, S. 2004. Culture, self-construal, and image tending, American Marketing Association, College Station.

Shavitt, S. 2004. Culture, self-construal, and image tending. How to develop a PhD topic. Attitude objects and attitude functions. The relation between cultural orientation and socially desirable responding, Norwegian School of Economics and Business Administration, Sandviken.

Zahay, D., White, T. , Thorbjornsen, H., Shavitt, S. 2004. Beyond permission marketing: Improving e-mail response rate with appropriate personalization, Direct Marketing Education Foundation Conference, New Orleans.

Lalwani, A., Shavitt, S., Johnson, T., Zhang, J. 2003. What is the relation between culture and desirable responding?, Association for Consumer Research Annual Conference, Toronto.

Lee, K., Shavitt, S. 2003. The role of cultural cognition in the use of contextual cues in product quality judgments. In K. Lee & S. Shavitt (Chairs), The Influence of Cultural Thinking Styles on Evaluative Processes, Association for Consumer Research Annual Conference, Toronto.

Shavitt, S. 2003. Publish and perish? Advice on avoiding perils of the publication process, Norwegian School of Economics and Business Administration, Sandviken.

Shavitt, S. 2003. Why study culture?, American Marketing Association Doctoral Consortium, Minneapolis.

Shavitt, S. 2003. "Beyond individualism and collectivism: Emerging topics in cross-cultural consumer behavior" & "The effect of ad message choice on resistance to counterpersuasion", New York University, New York.

Shavitt, S. 2003. Beyond individualism and collectivism: Emerging topics in cross-cultural consumer behavior, Stanford University, Palo Alto.

Zahay, D., White, T. , Thorbjornsen, H., Shavitt, S. 2003. Zahay, D., White, T., Thorbjørnsen, H., and Shavitt, S. (2003). The role of personalization in increasing the response rate of email solicitation, World Marketing Congress , Perth.

Zhang, J., Shavitt, S. 2003. Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics. In Talia Jomini (Chair), Reaching Across Cultural Boundaries: Glo, National Communication Association, Miami.

Shavitt, S. 2002. Vertical and horizontal cultural orientations: Implications for persuasive messages, University of Illinois, Champaign.

Shavitt, S. 2002. Vertical and horizontal cultural orientations: Implications for persuasive messages, Norwegian School of Economics and Business Administration, Sandviken.

Shavitt, S. 2002. Vertical and horizontal cultural orientations: Implications for persuasive messages , University of Colorado, Boulder.

Shavitt, S., Nowlis, S. 2002. Consumer research in computer-mediated environments, Association for Consumer Research Doctoral Symposium, Atlanta.

Zhang, J., Shavitt, S. 2002. Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics, Association for Consumer Research Annual Conference, Atlanta.

Shavitt, S. 2001. "Effects of an approaching group discussion on product responses" and "The Effect of interactive advertising on attitude resistance", Norwegian School of Economics and Business Administration, Sandviken.

Shavitt, S. 2001. The effect of interactive advertising on attitude resistance, University of Illinois, Champaign.

Shavitt, S., Zhang, J., Johnson, T. 2001. Horizontal and vertical orientations in cross-cultural consumer persuasion, Association for Consumer Research Annual Conference, Austin.

Shavitt, S. 2000. Effects of an apporaching group discussion on cognitive responses, University of Haifa, Haifa.

Shavitt, S. 2000. Psychological approaches to understanding consumer behavior, American Association of Advertising Agencies Conference, Chicago.

Shavitt, S. 2000. How to pursue a career in consumer psychology, Midwestern Psychological Association, Chicago.

Shavitt, S. 2000. The effect of frequency scales on self-reports of severe pain symptoms, Fetzer Institute, Grant Recipient Seminar, Kalamazoo.

Shavitt, S. 2000. Effects of an approaching group discussion on product responses, University of Illinois, Champaign.

Shavitt, S. 2000. Quantitative methods: Experimental research, University of Illinois, Champaign.

Shavitt, S. 2000. Quantitative methods: Survey research, University of Illinois, Champaign.

Schlosser, A., Shavitt, S. 1999. The effect of interactive advertising on attitude resistance, Association for Consumer Research Annual Conference, Columbus.

Shavitt, S. 1999. The effect of medium on attitudes toward advertising: Surveys and implications, Media Pool, Seminar on Medial Planning, Portoroz.

Shavitt, S. 1999. Effects of an approaching group discussion on product responses, Purdue University, West Lafayette.

Shavitt, S. 1999. Effects of an approaching group discussion on product responses, University of Chicago, Chicago.

Shavitt, S. 1999. Culture and advertising, National Center for Supercomputing Applications, Urbana.

Shavitt, S. 1999. Culture and advertising: Implications for advertising content and persuasiveness, University of Illinois, Champaign.

Shavitt, S. 1999. Effects of an approaching group discussion on product responses, University of Illinois, Champaign.

Shavitt, S. 1999. Effects of an approaching group discussion on product responses, University of Illinois, Champaign.

Shavitt, S. 1999. The effect of interactive advertising on attitude resistance, University of Illinois, Champaign.

Shavitt, S. 1998. Researching cultural differences in advertising: Conceptual advances and methodological challenges, University of Illinois, Champaign.

Shavitt, S., Nelson, M. 1998. Observations on cultural differences in consumer behavior, Winter Conference of the Society for Consumer Psychology, Austin.

Lowrey, P., Shavitt, S., Haefner, J. 1997. Public attitudes toward advertising: More positive than you think, Association for Consumer Research Annual Conference, Denver.

Nelson, M., Shavitt, S. 1997. Examining horizontal and vertical dimensions of individualism: The importance of cultural values, Association for Consumer Research Annual Conference, Denver.

Schlosser, A., Shavitt, S. 1997. Effects of anticipating a focus group discussion on responses to a focal product, Association for Consumer Research Annual Conference, Denver.

Shavitt, S. 1997. The social identity function in person perception: Communicated meanings of product preferences, Ohio State University, Columbus.

Shavitt, S. 1997. Effects of an approaching group discussion on product responses, Ohio State University, Columbus.

Shavitt, S. 1997. Effects of an approaching group discussion on product responses, University of Illinois, Champaign.

Schlosser, A., Shavitt, S. 1996. Anticipating group discussion: Effects on the attitude functions of product thoughts, Midwestern Psychological Association, Chicago.

Shavitt, S. 1996. The social identity function in person perception: Communicated meaning of product preferences, Tel Aviv University, Tel Aviv.

Shavitt, S. 1996. The social identity function in person perception: Communicated meanings of product preferences, University of Illinois, Champaign.

Shavitt, S., Nelson, M. 1996. Communicative social identity: Effects of product usage on person judgments, American Psychological Association, Toronto.

Shavitt, S., Nelson, M. 1995. The communicative value of products: Effects of product usage on person judgments, Society for Experimental Social Psychology, Washington.

Smittipatana, S., Posavac, S., Sanbonmatsu, D., Shavitt, S. 1995. The role of set size and distinctiveness in illusory correlation, Midwestern Psychological Association, Chicago.

Shavitt, S. 1994. Psychology and advertising, Champaign-Urbana Ad Club, Champaign.

Shavitt, S. 1993. Political evaluations from the perspective of a consumer psychologist, University of Illinois, Champaign.

Shavitt, S. 1992. Attitude functions in advertising: The interactive role of products and self-monitoring, Purdue University, West Lafayette.

Swan, S., Shavitt, S., Lowrey, T. 1992. The effects of attribute salience, involvement, and source attractiveness on persuasion: Turning a peripheral cue into substantive information, Midwestern Psychological Association, Chicago.

Lowrey, T., Shavitt, S. 1991. Attitude functions in advertising: Product category and self-monitoring interactively affect choice of appeals, Midwestern Psychological Association, Chicago.

Fuhrman, R., Shavitt, S. 1990. Effects of goal priming on the speed and favorableness of attitude judgments, Midwestern Psychological Association, Chicago.

Han, S., Shavitt, S., O'Guinn, T. 1989. The influence of classroom role playing on students' political preferences, Midwestern Psychological Association, Chicago.

Shavitt, S. 1989. Contextual influences on the attitude-behavior relation, Ohio State University, Columbus.

Shavitt, S., Sherman, S., Sanbonmatsu, D. 1989. The role of personal relevance in teh formation of distinctiveness-based illusory correlations, Midwestern Psychological Association, Chicago.

Shavitt, S. 1988. Attitude Functions and their Implications for Attitude Measurement, University of Illinois, Champaign.

Shavitt, S. 1988. Attitude functions: Implications for persuasion, Multi-ad Services, Peoria.

Shavitt, S., Fazio, R. 1988. Attitude functions an dself-monitoring in the attitude-behavior relation, Midwestern Psychological Association, Chicago.

Shavitt, S., Han, S., Kim, Y., Tillman, C. 1988. Attitude objects and self-monitoring interactively affect attitude functions, Midwestern Psychological Association, Chicago.

Sanbonmatsu, D., Shavitt, S., Sherman, S., Roskos-Ewoldsen, D. 1987. Illusory correlation in the perception of performance by self or a salient other, Midwestern Psychological Association, Chicago.

Shavitt, S. 1987. Operationalizing functional theories of attitude, American Psychological Association, New York.

Shavitt, S. 1987. Illusory Correlation in the Perception of Performance by Self versus others, Indiana University, Bloomington.

Shavitt, S. 1987. The Role of Attitude Objects in Attitude Functions, University of California, Santa Cruz.

Shavitt, S., Fazio, R. 1987. Attitude functions in the attitude-behavior relationship, Midwestern Psychological Association, Chicago.

Shavitt, S. 1986. Attitude functions affect informational bases of attitudes, Midwestern Psychological Association, Chicago.

Shavitt, S. 1986. Self-Relevent Cognitive Responses in Persuasion, University of Southern California, Los Angeles.

Shavitt, S. 1986. The Role of Attitude Objects in Attitude Functions, Indiana University, Bloomington.

Shavitt, S. 1986. The Role of Attitude Objects in Attitude Functions, Michigan State University, East Lansing.

Shavitt, S. 1986. The Role of Attitude Objects in Attitude Functions, University of Illinois, Champaign.

Shavitt, S., Brock, T. 1986. Attitude functions affect persuasiveness of appeals, Midwestern Psychological Association, Chicago.

Carnot, C., Shavitt, S., Brock, T. 1985. Manipulating beliefs about beliefs: Perceived self-relevance of thoughts leads to persistence of persuasion, Midwestern Psychological Association, Chicago.

Shavitt, S. 1985. Self-Relevant Cognitive Responses in Persuasion, University of Massachusetts, Amherst.

Shavitt, S., Brock, T. 1985. Delayed reproduction of cognitive responses: Evidence for temporal stability, Midwestern Psychological Association, Chicago.

Shavitt, S. 1984. Self-Relevant Cognitive Responses in Persuasion, New York University, New York.

Shavitt, S. 1984. Self-Relevant Cognitive Responses in Persuasion, University of Michigan, Ann Arbor.

Shavitt, S., Brock, T. 1984. The self-relevant dimension of cognitive responses in persuasion, Midwestern Psychological Association, Chicago.

Shavitt, S., Brock, T. 1984. The self in cognitive responding, Nags Head Conference on Attitudes and Influence, Nags Head.

Shavitt, S., Brock, T. 1983. Schematic biases in evaluation: Applications from cognitive social psychology, Evaluation Research Society/Evaluation Network, Chicago.

Shavitt, S., Lynn, W., Ostrom, T. 1983. Effects of pictures on the organization and recall of social information, Midwestern Psychological Association, Chicago.

Shavitt, S. 1982. Recent research in corrective advertising: An evaluation of the evaluations, Evaluation Research Society/Evaluation Network, Baltimore.

 

Contact Information:

428B Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-0784
shavitt@illinois.edu


Faculty Profile

 
 
 
UIUC College of Business