College of Business: University of Illinois at Urbana-Champaign

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Raj Echambadi

Associate Dean of Outreach and Engagement and
Professor of Business Administration and
James F. Towey Faculty Fellow

All Publications


Articles in Journals

Echambadi, R., Sridharan, S., Venugopal, S. Forthcoming. Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation. Journal of Macromarketing

Sarangee, K., Echambadi, R. Forthcoming. Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets. Strategic Entrepreneurship Journal

Echambadi, R., Jindal, R., Blair, E. 2013. Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets. Journal of Retailing, 409–422

Mao, H., Babu, J., Echambadi, R., Chennamaneni, P. 2012. Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability. Marketing Letters, 23: 279-292

John Mariadoss, B., Echambadi, R., Arnold, M., Bindroo, V. 2010. An Examination of the Effects of Perceived Difficulty of Manufacturing the Extension Product on Brand Extension Attitudes. Journal of Academy of Marketing Science, 38: 704-719

Franco, A., Sarkar, M., Echambadi, R., Agarwal-Tronetti, R. 2009. Swift and Smart: The Moderating Effects of Technological Capabilities on the Market Pioneering —Firm Survival Relationship. Management Science, 55: 1842-1860

Echambadi, R., Hess, J. 2007. Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models. Marketing Science, 26: 438-445

Agarwal-Tronetti, R., Echambadi, R., Franco, A., Sarkar, M. 2006. Reap Rewards: Maximizing Benefits From Reviewer Comments. Academy of Management Journal, 49: 191-96

Echambadi, R., Arroniz, I., Reinartz, W., Lee, J. 2006. Empirical Generalizations from Brand Extension Research: How sure are we? International Journal of Research Marketing, 23: 253-61

Echambadi, R., Campbell, B., Agarwal-Tronetti, R. 2006. Encouraging Best Practice in Quantitative Management Research: An Incomplete List of Opportunities. Journal of Management Studies, 43: 1801-20

Sarkar, M., Echambadi, R., Agarwal-Tronetti, R., Sen, B. 2006. The Effect of the Innovative Environment on Exit of Entrepreneurial Firms. Strategic Management Journal, 27: 519-39

Agarwal-Tronetti, R., Echambadi, R., Franco, A., Sarkar, M. 2004. Knowledge Transfer through Inheritance: Spin-out Generation, Development and Survival. Academy of Management Journal, 47: 501-22

Das, S., Echambadi, R., McCardle, M., Luckett, M. 2003. The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web. Marketing Letters, 14: 185-202

White, J., Conant, J., Echambadi, R. 2003. Marketing Strategy Development Styles, Implementation Capability, and Firm Performance. Marketing Letters, 14: 111-24

Agarwal-Tronetti, R., Sarkar, M., Echambadi, R. 2002. The Conditioning Effect of Time on Firm Survival: An Industry Life Cycle Approach. Academy of Management Journal, 45: 971-94

Baldinger, A., Blair, E., Echambadi, R. 2002. Why Brands Grow? Journal of Advertising Research, 42: 7-14

Reinartz, W., Echambadi, R., Chin, W. 2002. Generating Non-normal Data for Simulation of Structural Equation Models Using Mattson's Method. Multivariate Behavioral Research, 37: 227-44

Sarkar, M., Echambadi, R., Cavusgil, S., Aulakh, P. 2001. The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance. Journal of Academy of Marketing Science, 29: 358-73

Sarkar, M., Echambadi, R., Harrison, J. 2001. Alliance Entrepreneurship and Firm Market Performance. Strategic Management Journal, 22: 701-11

Kumar, V., Ganesh, J., Echambadi, R. 1998. Cross-National Diffusion Research: What Do We Know and How Certain Are We. Journal of Product Innovation Management, 15: 255-68

Proceedings

Sarkar, M., Echambadi, R., Agarwal-Tronetti, R., Sen, B. 2002. The “When, Where, and How” of Entrant Survival: The Effects of Knowledge Regime, Technological Intensity and Start-Up Size on New Venture SurvivalAcademy of Management Best Paper Proceedings

Presentations

Bindroo, V., He, X., Echambadi, R. 2009. The Role of Price Consciousness in Reshaping Competition in Context of Brand LoyaltyAnnual Behavioral Pricing Conference, Orlando.

 

Contact Information:

470K Wohlers Hall
1206 S Sixth Street
Champaign, IL, 61820
(217) 244-4189
rechamba@illinois.edu


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UIUC College of Business