Assistant Professor of Marketing
Riemer, H., Shavitt, S. , Koo, M., Markus, H. Forthcoming. Preferences Don’t Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective
. Psychological Review
Park, B., Choi, J., Koo, M., Sul, S., Choi, I. 2013. Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people
. Social Cognition, 31: 106-118
Koo, M., Clore, G., Park, J., Choi, I. 2012. Affective facilitation and inhibition of cultural influences on reasoning
. Cognition and Emotion, 26: 680-689
Oishi, S., Miao, F., Koo, M., Kisling, J., Ratliff, K. 2012. Residential mobility breeds familiarity-seeking
. Journal of Personality and Social Psychology, 102: 149-162
Graham, J., Koo, M., Wilson, T. 2011. Conserving energy by inducing people to drive less (*All authors contributed equally). Journal of Applied Social Psychology, 41: 106-118
Oishi, S., Seol, K., Koo, M., Miao, F. 2011. Was he happy? Cultural difference in conceptions of Jesus
. Journal of Research in Personality, 45: 84-91
Koo, M., Oishi, S. 2009. False memory and the associative network of happiness. Personality And Social Psychology Bulletin, 35: 212-220
Choi, J., Koo, M., Choi, I., Auh, S. 2008. Need for cognitive closure and information search strategy
. Psychology & Marketing, 25: 1027-1042
Koo, M., Algoe, S., Wilson, T., Gilbert, D. 2008. It’s a wonderful life: Mentally subtracting positive events improves people’s affective states, contrary to their affective forecasts.. Journal of Personality and Social Psychology, 95: 1217-1224
Oishi, S., Koo, M., Akimoto, S. 2008. Culture, interpersonal perceptions, and happiness in social interactions
. Personality And Social Psychology Bulletin, 34: 307-320
Choi, I., Koo, M., Choi, J. 2007. Individual differences in analytic versus holistic thinking. Personality And Social Psychology Bulletin, 34: 691-705
Koo, M., Choi, I. 2005. Becoming a holistic thinker: Training effect of oriental medicine on reasoning
. Personality And Social Psychology Bulletin, 31: 1-9
Shavitt, S. , Koo, M. Forthcoming. Culture, attitudes, and persuasion. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.
Koo, M., Choi, I., Choi, J. Forthcoming. Analytic vs. Holistic Cognition: Construct and Measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of Dialectical Thinking
. Oxford: Oxford University Press.
Miao, F., Koo, M., Oishi, S. 2012. Subjective well-being: The science of happiness and life satisfaction
. In S. David, I. Boniwell, & A. Ayers (Ed.), The Oxford handbook of happiness. Oxford: Oxford University Press.
Koo, M., Shavitt, S. 2011. Cross-cultural psychology of consumer behavior. In Richard P. Bagozzi and Ayalla Ruvio (Ed.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing, 125-133. England: John Wiley & Sons.
Oishi, S., Koo, M. 2008. Two new questions about happiness: “Is happiness good?” and
“Is happier better?”
. In R.J. Larsen & M. Eid (Ed.), The science of subjective well-being, 290-306. New York: Guilford Press.
Koo, M., Wong, J., Shavitt, S. Forthcoming. Climbing the ladder: Effects of embodied power goals can be culturally specificAdvances in Consumer Psychology. Washington, DC: society for consumer psychology.
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1206 South Sixth Street
Champaign, IL, 61820