College of Business: University of Illinois at Urbana-Champaign

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Avijit Ghosh

Senior Advisor to the President and Professor of Business Administration

All Publications


Articles in Journals

Bawa, K., Ghosh, A. 1999. A Model of Grocery Shopping Behavior. Marketing Letters

Ansari, A., Bawa, K., Ghosh, A. 1995. A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables. Marketing Letters

Ansari, A., Economides, N., Ghosh, A. 1994. Competitive Positioning in Markets with Non-Uniform Preferences. Marketing Science

Craig, S., Ghosh, A. 1993. Using Household Level Viewing Data to Maximize Effective Reach. Journal of Advertising Research

Ghosh, A., Harche, F. 1993. Location Allocation Model in the Private Sector: Progress, Problems and Prospects. Location Science

Ghosh, A., Steckel, J. 1993. Roles in the NBA. Interfaces

Ghosh, A., Tibrewala, V. 1992. Optimal Timing and Location in Competitive Markets. Geographical Analysis

Bawa, K., Ghosh, A. 1991. Covariates of Purchase Regularity. Marketing Letters

Ghosh, A., Craig, S. 1991. FRANSYS: A Franchise Location Model. Journal of Retailing

Ghosh, A., McLafferty, S. 1991. The Transformation of Metropolitan Retailing in Post-War U.S.. Journal of Retailing

Ingene, C., Ghosh, A. 1990. Consumer and Producer Behavior in a Multipurpose Shopping Environment. Geographical Analysis

Ahn, K., Ghosh, A. 1989. Hierarchial Models of Store Choice. International Journal of Retailing

Ghosh, A., Buchanan, B. 1988. Multiple Entries in a Duopoly: A First Entry Paradox. Geographical Analysis

Ghosh, A., Siomkos, G. 1987. Asymmetries in the Effect of Campaign Expenditures on Voting Patterns. Advances in Consumer Research

Ghosh, A. 1986. The Value of a Mall and Other Insights from a Revised Central Place Model. Journal of Retailing

Ghosh, A., Craig, S. 1986. An Approach to Determining Optimal Locations for Innovative Services. Journal of Marketing Research

McLafferty, S., Ghosh, A. 1986. Multipurpose Shopping and the Location of Retial Firms. Geographical Analysis

Craig, S., Ghosh, A., McLafferty, S. 1984. Models of Retail Location Process: A Review. Journal of Retailing

Ghosh, A. 1984. Parameter Non Stationarity in Retail Choice Models. Journal of Business Research

Ghosh, A., Craig, S. 1984. A Location Allocation Model for Facility Planning in Competitive Environments. Geographical Analysis

Ghosh, A., McLafferty, S. 1984. A Model of Comsumer Propensity for Multipurpose Travel. Geographical Analysis

Ghosh, A., McLafferty, S. 1984. A Simulation Model of Spatial Competition with Multipurpose Trips

Ghosh, A., McLafferty, S. 1984. A Simulation Model of Spatial Competition with Multipurpose Trips. Modeling and Simulation

Ghosh, A., McLafferty, S. 1984. COMPLOC: A Competitive Store Location Game. Journal of Marketing Education

Ghosh, A., Neslin, S., Shoemaker, R. 1984. A Comparison of Market Share Models and Estimation Procedures. Journal of Marketing Research

Ghosh, A. 1983. Competition and Cooperation Among Itinerant Traders. Geographical Analysis

Ghosh, A., Craig, S. 1983. Formulating Location Strategies in Changing Environments. Journal of Marketing

Ghosh, A. 1982. A Model of Periodic Marketing. Geographical Analysis

Ghosh, A., McLafferty, S. 1982. Retail Location Strategies in Changing Environments. Journal of Retailing

McLafferty, S., Ghosh, A. 1982. Issues in the Measurement of Differential Access to Public Services. Urban Studies

Ghosh, A. 1981. Models of Periodic Markets and the Spatio Terporal Organization of Periodic Markets. Professional Geographer

Rushton, G., Ghosh, A., McLafferty, S. 1981. Equilibrium Locations for Public Services. Geographical Analysis

Books

Ghosh, A. Forthcoming. Strategic Marketing Management. New York: McGraw-Hill.

Berry, B., Parr, J., Ghosh, A. 1998. Market Centers and Retial Distribution. Englewood-Cliffs, NJ: Prentice-Hall.

Ghosh, A. 1998. Retail Mangement. Dryden Press.

Ghosh, A., Ingene, C. 1990. Spacial Analysis in Marketing: Theory, Methods and Applications. Greenwich, CT: JAI Press.

Ghosh, A., McLafferty, S. 1987. Location Strategies for Retail adn Service Firms. Lexington, MA: Lexington Books.

Ghosh, A., Rushton, G. 1987. Spacial Analysis and Location Allocation Models. New York: Van Nostrand-Reinhold.

Craig, S., Ghosh, A. 1986. The Development of Media Models in Advertising. Garland Publishers.

Ghosh, A., Craig, S. 1986. The Relationship of Advertising Expenditure to Sales. Garland Publishers.

Proceedings

Ghosh, A., Neslin, S., Shoemaker, R. 1993. Are There Association Between Price Elasticity and Brand Characteristics?, AMA Educators' Proceedings

Ghosh, A., Craig, S. 1990. Minimizing Conflict in Franchise Location Decisions, AMA Educators' Proceedings

Craig, S., Ghosh, A. 1985. Maximizing Effective Reach in Media Allocation, AMA Educators' Proceedings

Ghosh, A., Douglas, S. 1985. Optimal Pricing and Production Location in International Markets, AMA Educators' Proceedings

Craig, S., Ghosh, A. 1984. Covering Approaches to Retail Facility Location, AMA Educators' Proceedings

Ghosh, A., Craig, S. 1982. A Game Theoretic Approach to Retail Location Strategy, AMA Educators' Proceedings

Ghosh, A., Rushton, G. 1979. A Computerized Algorithm for Defining State Wide Shortage Area Criteria, Third Annual Data User's Conference

 

Contact Information:

346 Henry Administration Building
(217) 265-5440
ghosha@uillinois.edu


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UIUC College of Business