College of Business: University of Illinois at Urbana-Champaign

Important Site Links

Madhu Viswanathan

Professor of Business Administration and
Diane and Steven N. Miller Endowed Professor

In The News

Study: Hurricanes with female names more deadly than male-named storms (6/2014)

Are hurricanes named after females bigger killers? (6/2014)

Distinguished faculty profile: Madhu Viswanathan (VIDEO) (4/2014)

Madhu Viswanathan wins outstanding marketing teacher award (3/2014)

Madhu Viswanathan will serve on newly forming UN advisory board (2/2014)

Madhu Viswanathan's e-book explores intersection of poverty and marketplace (2/2014)

Madhu Viswanathan's new e-book explores 'bottom-up' business approach (1/2014)

For the greener good: Students bring energy consciousness to BIF (12/2013)

Viswanathan to receive the Sheth Distinguished Faculty Award for International Achievement (3/2013)

Best Professor in Entrepreneurial Leadership Award (7/2012)

USC Awards 2011 Page Prize Honorable Mention Award to Viswanathan (5/2012)

Michael and Viswanathan Honored with Campus Award for Excellence in Teaching (4/2012)

Toast to Madhu Viswanathan (4/2012)

Viswanathan Wins Pollay Award (3/2012)

Video Entry Highlights Business and Campus Commitment to Sustainability (3/2012)

Sustainability Principles Need to Be Integrated into Business Education (3/2012)

Almost Home Shelter Project Wins Spark:Concept Gold Award (2/2012)

Noel and Viswanathan Give Super Bowl Commercial Insights (2/2012)

600 BUS101 Students Compete for Scholarships (1/2012)

Webale Nyo: Life Lessons from Uganda (11/2011)

Viswanathan Marketplace Literacy Project a High Potential Program (10/2011)

Spring 2011 ICES "List of Teachers Ranked as Excellent by Their Students"-Draft (9/2011)

Audio: Viswanathan Discusses Marketplace Literacy Movie, Shakti Rising (6/2011)

Viswanathan Cases Contribute to Indian Mini MBA (4/2011)

It's an Art: Crafting Solutions for the Subsistence Marketplace (4/2011)

BADM 532/3: Inc. Magazine's Best Entrepreneurship Courses  (4/2011)

List of Business Teachers Ranked as Excellent by Their Students-FALL 2010 (3/2011)

Viswanathan Assists Team Creating Cell Phone Animations for Marketplace Literacy (3/2011)

Viswanathan Contributes to Scientific Animations Without Borders Initiative (3/2011)

Viswanathan Paper Receives JPP&M/Kinnear Award (1/2011)

Viswanathan Research Runner-up for Journal of Marketing Awards (1/2011)

Viswanathan Lessons Scripted Into Film on Microfinance in WSJ  (12/2010)

Viswanathan Blogs About Innovative Empowerment of Poor Americans in HBR Online (10/2010)

Viswanathan Gives Parkland College Commencement Keynote (6/2010)

50th Annual Spring Luncheon (5/2010)

Viswanathan Helps Create Virtual Global Farming Community (5/2010)

Viswanathan to Address TEDxUIUC 2010 (3/2010)

Faculty Accolades (2/2010)

Transforming Lives With An ILLINOIS MBA (2/2010)

Ghosh, Viswanathan, Winter: Toyota Should be Upfront with Customers (2/2010)

MBA Student Wins First Prize in Sustainable Global Enterprise Competition (2/2010)

Viswanathan Wins International Award (11/2009)

Viswanathan Receives Prestigious Bharat Gaurav Award (10/2009)

Viswanathan on Marketplace Literacy in WSJ (9/2009)

Podcast: Marketing to Poor Consumers (10/2008)

Viswanathan Honored at Annual Innovation Celebration (3/2008)

Mapping Out New Markets (4/2007)

The New World Market (3/2007)

Fighting Poverty in India (3/2007)

In the classroom: Product and Market Development for Subsistence Marketplaces (10/2006)


Contact Information:

183 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550

Faculty Profile


UIUC College of Business