Research coAuthored with College of Business Faculty

Journal Articles

"A Preference Scoring Technique for Personalized Advertisements on Internet Storefront" J. Kim, J. Lee, M. Shaw, M. Nelson, H. Chang, Mathematical and Computer Modelling, (44) July, 1-2 3-15 2006.


"Property Rights Theory, Transaction Costs Theory, and Agency Theory: An Organizational Economics Approach to Strategic Management" J. Kim, J. Mahoney, Managerial and Decision Economics, (26) 4 223-242 2005.


"Analyzing the Analysts: When do Recommendations Add Value?" N. Jegadeesh, J. Kim, S. Krische, C. Lee, Journal of Finance, (59) June, 3 1083 - 1124 2004.


"A Preference Scoring Technique for Personalized Advertisements on Internet Storefronts" M. Shaw, J. Kim, K. Lee, H. Chang, M. Nelson, International Journal of Electronic Commerce, (5) December, 3 45-62 2002.


"Resource-Based and Property Rights Pespectives on Value Creation: The Case of Oil Field Unitization" J. Kim, J. Mahoney, Managerial and Decision Economics, (23) 4 225-245 2002.


"Application of Decision Tree Induction Techniques to Personalized Advertisements on the Internet Storefronts" M. Shaw, J. Kim, B. Lee, H. Chang, M. Nelson, International Journal on Electronic Commerce, (5) Spring, 3 45-62 2001.


"The Consumer Marketing of Biotechnology" B. Wansink, J. Kim, Journal of Commercial Biotechnology, (7) Winter, 3 249-259 2001.


"The Marketing Battle Over Genetically Modified Foods: False Assumptions About Consumer Behavior" B. Wansink, J. Kim, American Behavioral Scientist, (44) 8 1405-17 2001.

Conference Proceedings

"A Comparative Study on Rule Refinement in Expert Systems" M. Shaw, S. Park, J. Kim, S. Piramuthu, July, 1997.

 


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