Research coAuthored with College of Business Faculty

Journal Articles

"All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus" C. Otnes, Y. Kim, K. Kim, Journal of Popular Culture, (27) Spring, 183-194 1994.


"Yes, Virginia, There is a Gender Difference: Analyzing Children's Requests to Santa Claus" C. Otnes, K. Kim, Y. Kim, Journal of Popular Culture, (28) Summer, 17-30 1994.


"Gift Selection for 'Easy' and 'Difficult' Recipients: A Social Roles Interpretation" C. Otnes, T. Lowrey, Y. Kim, Journal of Consumer Research, (20) September, 229-244 1993.

Conference Proceedings

"Ho, Ho, Woe: Christmas Shopping for Difficult People" C. Otnes, Y. Kim, T. Lowrey, (19) 482-487 1992.

 


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