Research coAuthored with College of Business Faculty

Journal Articles

"Segmentation Approaches that Differentiate Consumption Frequency from Sensory Preference" B. Wansink, S. Park, S. Sonka, Journal of Sensory Studies, 2004.


"Sensory Suggestiveness and Labeling: Do Soy Labels Bias Taste?" B. Wansink, S. Park, S. Sonka, M. Morganosky, Journal of Sensory Studies, (17) November, 5 483-491 2002.


"At the Movies: How External Cues and Perceived Tast Impact Consumption Volume" B. Wansink, S. Park, Food Quality and Preference Journal, (12) 1 69-74 2001.


"Dynamic Rule Refinement in Knowledge Based Data Mining Systems" M. Shaw, S. Park, S. Piramuthu, Decision Support Systems, (3) 205-222 2001.


"Accounting for Taste: Prototypes that Predict Preference" B. Wansink, S. Park, Journal of Database Marketing, (7) 4 308-320 2000.


"How Soy Labeling Influences Preference and Taste" B. Wansink, S. Park, S. Sonka, M. Morganosky, International Food and Agribusiness Review, (3) 85-94 2000.


"Methods and Measures that Profile Heavy Users" B. Wansink, S. Park, Journal of Advertising Research, (40) July, 4 61-72 2000.


"Adaptive Scheduling in Dynamic Flexible Manufacturing Systems: An Inductive Learning Approach" M. Shaw, S. Park, N. Raman, IEEE Transactions on Automation & Robotics, (13) August, 4 486-502 1997.


"Integration of Simulation Modeling and Inductive Learning in Adaptive Decision Support Systems" M. Shaw, S. Piramuthu, S. Park, N. Raman, Decision Support Systems, (9) January, 1 127-142 1993.


"Intelligent Scheduling with Machine Learning Capabilities" M. Shaw, S. Park, N. Raman, IIE Transactions, May, 156-168 1992.

Conference Proceedings

"How Soy Labeling Influences Preference and Taste" B. Wansink, S. Park, S. Sonka, M. Morganosky, 174-182 Soybean Processors Association of India: , 2002.


"A Comparative Study on Rule Refinement in Expert Systems" M. Shaw, S. Park, J. Kim, S. Piramuthu, July, 1997.


"Heuristic Learning for Pattern-Directed Scheduling in Flexible Manufacturing Systems" M. Shaw, S. Park, N. Raman, 369-376 Elsevier Science Publishers: Kidlington, UK, 1989.

Chapters in Books

"Intelligent Scheduling with Machine Learning" M. Shaw, S. Park, S. Piramuthu, N. Raman, 193-214 In Intelligent Scheduling Systems, (Eds: W. T. Scherer & D.E. Brown), Kluwer Academic Publishers: Norwell, Massachusetts, 1994.


"Integrating Inductive Learning and Simulation in Rule-based Scheduling" M. Shaw, S. Park, S. Piramuthu, N. Raman, 152-167 In Lecture Notes in Artificial Intelligence: Expert Systems in Engineering: Principles and Applications, (Eds: G. Gottlob & W. Nejdl), Springer-Verlag: Berlin-Heidelberg, 1990.


"Machine Learning Methods for Computer-aided Process Planning" M. Shaw, U. Menon, S. Park, 111-147 In Expert Systems and Manufacturing Designs, (Eds: A. Kusiak), Society of Manufacuring Engineer Press: MI, 1988.

 


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