The Commerce Alumni Association continues to be one of the strongest constituent groups in the University Alumni Association. This is due in part to the thousands of loyal Commerce alumni who support our activities and the continuing efforts of a strong Commerce Alumni Board of Directors.

To remain successful, we must increase our membership each year. One way to do this is to sponsor events that will reach a wide segment of Commerce alumni. Indeed, many of our efforts are targeted at students, the future generation of alumni. For example, this year the association sponsored a student- organized Senior Send-off. We also provided the diploma covers given to students at the Commerce Convocation, helped sponsor the college graduation reception, and I had the privilege of speaking to the graduating class this May. Our hope is that by bringing our organization to the attention of Commerce students we will enlist them in our activities from the day they graduate. This strategy seems to be working. More recent graduates are participating in the programs sponsored by the Young Alumni, a subset of our organization, than ever before. These programs are geared to the needs and interests of recent alumni and our organization benefits greatly from their energy and enthusiasm. Young Alumni activities are quite varied. Some are social events, revolving around Illini or other sporting events. Some are career oriented. Some are community service. Two recent events were a program on business etiquette, attended by more than 50 members, and a birthday party for children who are wards of the state at the Columbus Maryville Reception Center for Children.

Our more traditional activities, especially the fall Homecoming Tent Party and theSeymour Sudman, the Walter H. Stellner Distinguished Professor of Marketing at the College of Commerce, a world renowned survey researcher, will conduct the survey for us. With his expert guidance, we hope to learn from a large sample of alumni, both members and non-members of the association, what we can do to best serve the entire alumni population. Even before the results of the survey are collected and analyzed, we already know that we need to be more than a Metropolitan Chicago organization. Our graduates are located everywhere: across the United States and around the world. In time, we would like to provide opportunities for all of you to be involved with the college. Taking things one step at a time, however, my goal for the second year of my presidency is to increase involvement nationally.

I have enjoyed my participation in the Commerce Alumni Association and am grateful for the opportunity to serve as your president. It is a privilege, and a responsibility that I take very seriously. I encourage all of you to join in our programs and activities in any way that you can. If you want information about the association, please do not hesitate to write or call the college's Chicago or Champaign alumni office.

John P. Rozinsky
President, Commerce Alumni Association