Technology Conferences

LAST FALL, THE DEPARTMENT OF BUSINESS ADMINISTRATION SPONSORED TWO MAJOR CONFERENCES AT THE BECKMAN INSTITUTE FOR ADVANCED SCIENCE AND TECHNOLOGY.


Conference site -- The Beckman Institute
"Joining Information Infrastructure and Technology Management for Global Enterprise," sponsored by the Colleges of Business and Engineering, International Program, the National Center for Super-computing Applications, and the Beckman Institute, took place on October 11-12. This conference attracted a large audience of faculty, students, and business people. Presenters included engineering, business, and computer faculty as well as information technology specialists from various corporations including Andersen Consulting, Caterpillar, Chrysler, John Deere, Ford, International Business Machines, Monsanto, Motorola, and Toyota. Professor Larry Smarr, Director of NCSA gave the keynote address and provided tours of the Virtual Reality Lab, "the Cave."

John Zeglis, vice president and general counsel at AT&T, spoke at the banquet on "Global Communications and Information Infrastructure: Seeking the Right Role for Governments." Michael Shaw, professor of business administration and Harry Cook, chair of mechanical and industrial engineering, were the conference organizers.

"The Marketing Technologies Symposium," sponsored jointly by the department, the Jag Sheth Foundation, and the National Center for Supercomputing Applications, took place on September 29-October 1. Presenters included leading market researchers from academia and business. The keynote address was given by world renowned telecommunications marketing expert Professor Jag Sheth of Emory University. Professor Sheth was on the Illinois faculty for many years before he went to USC. His heart is still in Urbana, so this was an emotional homecoming. Sheth's talk was entitled "Impact of Information Technology on Marketing Theory and Practice." Marketing pro-fessor David Gardner was the chief organizer of the conference.


Alumnus Paul Lenburg, head of ASI Market Research, which specializes in
the entertainment industry, presenting
a paper on "New Research Opportunities from the Information Systems and Technology perspectives.

Jag Sheth with Dean Howard Thomas at the Marketing Technologies Symposium

CIBER to Hold International Conference

The Center for International Business Education and Research at the University of Illinois is sponsoring an "International Conference on Longitudinal Research on Foreign Market Entry"
at the Beckman Institute of the University of Illinois, Urbana-Champaign, on April 18-20, 1996.

Most businesses must participate in foreign markets in order to survive in today's business climate. But academic research in this area is hampered by the emphasis on single discipline, U.S.-centered research. This conference will bring together researchers from around the world in a variety of disciplines for two-and-a-half days of intense intellectual exchanges. One goal of the conference is to encourage cooperation and joint projects between these researchers.

The conference will address two major questions: what criteria are used to choose among the possible ways to enter foreign markets and how does subsequent performance correlate with the choice? All papers at the conference will be empirical and longitudinal.


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