College of Business: University of Illinois at Urbana-Champaign

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Brewing big data: Bud Analytics Lab opens


9/6/2013

President Easter with AB InBev executives.Executives from Anhesuer-Busch InBev visited campus for a lunchtime discussion about the Bud Analytics Lab, which recently opened at the Research Park.

The lab gives students the opportunity to transform structured and external data into information AB InBev can use to solve clear, relevant business problems. As one student, who worked in the lab over the summer, said, “We act as consultants within AB InBev. This isn’t ‘homework.’ Someone from within the business presents a problem, and we analyze the data and identify gaps. AB uses our proposed solutions.”

“We want great people who are passionate about their work,” Claudio Garcia, chief people & technology officer, told the event’s attendees, including Dean Larry DeBrock, President Robert Easter, and students who represented business, engineering, computer science, and more. “We chose ILLINOIS for the top-caliber talent.”

The Bud Lab’s planned projects include pricing analysis, promotion strategies, and market trends, including the use of social media.

This year, AB InBev was the #1-ranked beverage company in Fortune’s list of the world’s most admired companies.

You can read more about the Bud Lab here.

UIUC College of Business