Everything You Wanted to Know About Weddings
available is a new book by Associate Professor of Business Administration
Dreams: The Allure of the Lavish Wedding. Along with co-author
Elizabeth Pleck, Otnes has documented and interpreted the event that "marries
two of the most sacred tenets of American culture -- romantic love and
book weaves together the historical, social, and psychological threads
that form the the tapestry of the modern, North American wedding. Chapters
address all the major components of the wedding: the engagement ring,
wedding dress, and honeymoon. They also cover the history and allure of
the lavish wedding.
was recently reviewed in The Economist, which said the authors were "armed
with an anthropologist's vocabulary and a brand manager's marketing zeal."
(The review is only available online to subscribers.)
of California Press is the publisher (October 2003). A sample chapter
engagement complex" is available on the Press' website.