Doing Business in Brazil:
Study Tour Highlights Opportunities
January educational trip to Brazil explored aspects of conducting
business with the largest country in South America. Organized by
the Illinois Center for International Business Education and Research
(CIBER), the study tour gave participants a chance to discover the
impact of culture, economics, and management on the business climate.
by stipends awarded by CIBER and the Lemann Endowment, fourteen
graduate students from the Urbana campus participated in the tour
which was led by Werner Baer, professor
of economics and the Jorge Lemann Endowed Chair in Economics, and
Lynnea Johnson, associate director of CIBER. The students included
nine MBA, three MS, and two doctoral students, most of whom also
attended an international business course taught by Professor Joseph
Cheng in preparation for their trip.
tour included stops in Sao Paulo and Rio de Janeiro for lectures
at the University of Sao Paulo and visits to Brazilian-owned companies
such as Natura, a natural cosmetics company, and Embraer, an airplane
manufacturer, subsidiaries of US firms including Ford, Brazilian
banks, the stock exchange and futures market, as well as offices
of Brazilian and US government agencies.
events included visits to a samba school, several street fairs,
a fruit market, the subway, and the beaches in Rio. During the lectures
and company visits, participants had a range of cultural and recreational
opportunities to meet with managers and government officials to
learn about Brazilian customs and culture.
is a panormaic view of Rio taken from Corcovado by one of the students
on the study trip.