AMD Executives Discuss Leadership as Service
Ruiz, chairman, president and CEO of Advanced
Micro Devices (AMD), visited campus in March and delivered a
distinguished lecture at the University of Illinois Research Park
in the EnterpriseWorks facility. Dean Avijit Ghosh of the College
of Business and the Illinois MBA Program were hosts of the presentation.
The lecture is
Dr. Ruiz spoke to students, faculty, and staff on Management and
Corporate Governance as part of his three-day visit to the Colleges
of Business and Engineering. Ruiz was accompanied by Jerry Sanders,
founder and chairman emeritus of AMD, Dirk Meyer, senior VP of the
computation products group, Tom McCoy, chief administrative officer,
and Rob Herb, executive VP and chief sales and marketing officer
(retired). Sanders, Meyer, and Herb are all graduates of the U of
I College of Engineering.
In their talk to the Illinois MBAs, Tom McCoy and Hector Ruiz
both emphasized leadership as a service occupation. "I do everything
I can to orchestrate the resources of our company to create value
for the shareholders, while simultaneously striving to make the
world a better place," said Ruiz. Although some may feel that
these two roles are seemingly incompatible, Ruiz stressed the criticality
of a symbiotic relationship between the two.
He also noted the tremendous impact of the information technology
industry as a whole in the facilitation of major accomplishments
in the fields of medicine, manufacturing, and agriculture and cited
the decoding of the human genome as the new millennium's most spectacular
achievement. Yet, he said, despite all the tremendous strides made,
over 5 billion people are still not connected to the Internet and
do not have access to this seemingly limitless knowledge base of
information. For that reason, AMD is striving to connect those with
out access by developing low-cost, user-friendly technology. This
is another positive way Advanced Micro Devices continues to impact
the technology industry and the world.
McCoy echoed many of the CEO's comments throughout his talk.
Having weathered many a corporate crisis during his days as a practicing
attorney, McCoy firmly believes that leaders must be "lighthouses
of values." He emphasized that today's students will be tomorrow's
leaders, and must be able to manage change effectively and provide
value-oriented vision and direction. "Your leadership brand
is the sum of your decisions." noted McCoy. "Credibility
is everything and you must stand for something to be an effective
and respected leader."
AMD, based in Sunnyvale, CA, is a global supplier of integrated
circuits for the computing, communications, and consumer electronics
markets. AMD produces microprocessors, Flash memory devices, and
silicon solutions for communications and networking applications.
The company's service philosophy is called "customer-centric
innovation" that seeks to provide "real solutions for
real customer problems that exist in the real world today."
-- Kristine Carraway Smith