Podcast: Marketing to Poor Consumers
Madhu Viswanathan, Associate Professor of Business Administration, talks about how companies can market to poor consumers without being seen as exploiting them, in an interview with The Wall Street Journal's Erin White.
Listen or Download (MP3): Marketing to Poor Consumers
Interview Date: October 20, 2008
Length: 5 minutes, 15 seconds
Produced By: The Wall Street Journal
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