College of Business: University of Illinois at Urbana-Champaign

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Madhu Viswanathan, Director
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550
mviswana@illinois.edu

College » Subsistence » Events » Subsistence Marketplaces Conferences

Subsistence Marketplaces Conferences

We  host a conference biennially in Chicago on subsistence marketplaces, in partnership with the University of Illinois at Chicago in 2006, 2008 and 2010, the University of Wyoming in 2008. and Loyola University Chicago, and Monash University, Melbourne, Australia, in 2012.  The Fifth Subsistence Marketplace Conference will be held June 13-15, 2014 in Champaign.

2014 Conference

Conference Program

Conference Videos

Introductory speech by Madhu Viswanathan

Related Research

 

2012 Conference

Conference Program

Conference Videos

Introductory speech by Madhu Viswanathan

Related Research

Special Issue/Section of Journal of Macromarketing, Forthcoming

Special Issue/Section of Journal of Marketing Management, Forthcoming

 

2010 Conference

Conference Program

Conference Videos

Conference Slideshow by Srinivas Venugopal

Keynote presentation by Pradeep Kashyap, MART India

Introductory speech by Cheryl Nakata

Introductory speech by Madhu Viswanathan

Related Research

Special Issue of Journal of Business Research, Forthcoming

 

2008 Conference

Conference Program

ShowConference Photos

Conference Videos

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Related Research

Special Issue of Journal of Business Research, 2010

 

2006 Conference

Conference Program

ShowConference Photos

 

Conference Videos

You will need to download MS Silverlight to view the videos.

Related Research

Rosa, Jose, and Madhubalan Viswanathan (2007), Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, (Edited book), Advances in International Management Series, Joseph Cheng and Michael Hitt, Series Editors, Elsevier.

 

 
UIUC College of Business