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News
All recent news postings can be found below:
"Marketplace Literacy: A Key to Unleashing Rural Consumption and Entrepreneurship" - Wall Street Journal - September 2009
"Article on BUS 101" - Business Today - Fall 2008
"From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective on the Role of Business in Poverty Alleviation" - Economist Intelligence
"Open Minds and Fresh Perspectives" - University of Illinois Alumni News and Notes - Spring 2009
"Story on Marketplace Literacy in the Financial Times" - Financial Times
"Emerging Lessons: For multinational companies, understanding the needs of poorer consumers can be profitable and socially responsible" - The Wall Street Journal
"Literacy & the Global Marketplace" - Illinois Business Perspectives
"Literacy, literate vs functional" - ChennaiOnline
"The plight the funtionally illiterate face at the grocery store" - Editorial in The News Gazette
"Shoppers who can't read make unwise buying decisions" - Inside Illinois
"Functionally Illiterate Consumers: A Sizable and Neglected Market Segment" - Association for Consumer Research
