College of Business: University of Illinois at Urbana-Champaign

Contact Us

Madhu Viswanathan, Director
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550

College » Subsistence » Service Learning

Service Learning

U of I Members of Students in Free Enterprise Providing Marketplace Literacy Education in the Dominican Republic


We offer a number of service learning opportunities to students including members of registered student organizations. Our work includes providing learning experiences that enable understanding of subsistence marketplaces and designing solutions through social enterprises, training and educational content on marketplace literacy, and training for designing international immersion experiences and conducting field research.

Video - Marketplace Literacy Project

Powerpoint Slides of Marketplace Literacy with Materials


Cover of book

Viswanathan, Madhu, Subsistence Marketplaces (2013), Online Book

Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.

Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.

Cover of book

Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.

Videos on International Immersion Experiences

The Immersion Experience

Cultural Issues in Immersion


Understanding Subsistence Marketplaces

Designing Solutions for Subsistence Marketplaces

Please email for password access to online learning site


Photos of Teaching Marketplace Literacy in Uganda


UIUC College of Business