College of Business: University of Illinois at Urbana-Champaign

Contact Us

Madhu Viswanathan, Director
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550
mviswana@illinois.edu

College » Subsistence » Teaching » Teaching Materials

Teaching Materials

Service Learning

U of I Students in Free Enterprise Providing Marketplace Literacy Education in the Dominican Republic

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Video - Marketplace Literacy Project

Powerpoint Slides of Marketplace Literacy with Materials

Readings

Cover of book

Viswanathan, Madhu, Subsistence Marketplaces (2013), Online Book

Viswanathan, Madhubalan, Srinivas Sridharan, Roland Gau, and Robin Ritchie (2009) “Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28 (1), 85–94.

Viswanathan, Madhubalan, S. Gajendiran, and R. Venkatesan (2008), “Understanding and Enabling Marketplace Literacy in Subsistence Contexts: The Development of a Consumer and Entrepreneurial Literacy Educational Program in South India,” International Journal of Educational Development, 28 (3), 300-19.

Cover of book

Viswanathan, Madhu, S. Gajendiran, and R. Venkatesan (2008), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Dordrecht, The Netherlands: Springer.

 

Sustainable Product and Market Development for Subsistence Marketplaces

Course Syllabus

Download the course syllabus (PDF, 83KB), which includes:

 

Videos

Introduction to Course and Immersion Experience

The Immersion Experience

Cultural Issues in Immersione

Interviews of Participants in 2009

Medical Group Video 2009

Solar Group Video 2009

Soy Group Video 2009

Distinguished Faculty Profile: Madhu Viswanathan

 

Student Videos

Video created by Melissa Chua, Class of 2011 - 12

Video created by Ehsan Noursalehi, Class of 2011 - 12

Video created by Ehsan Noursalehi, Class of 2011 - 12

Image diary created by Sid Verma, Class of 2010-11

Image diary created by Jennifer Heinhorst-Busby, Class of 2009-10

 

Business 101 Module - Sustainable Businesses for Subsistence Marketplaces

Sample Design of Module on Sustainable Businesses for Subsistence Marketplaces -

Please email mviswana@illinois.edu for password

 

 

 

UIUC College of Business