Madhu Viswanathan

Welcome to my website.
Contact me
Madhu Viswanathan
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550
mviswana@illinois.edu
Site News:
3rd subsistence marketplaces conference. July 9th - 11th. Chicago. ( link )
Teaching
My teaching is synergized with my research interests. I teach research methods at all levels; empirical research methods for doctoral students and marketing research for undergraduate and MBA students. I have designed and teach courses at the intersection of subsistence and sustainability which have les to early exposute and later integrative experiences for undergraduate and graduate students. These courses challenge students to confront radically different contexts and envision a better world. I designed and teach a year-long, inter-disciplinary course on sustainable product and market development for subsistence marketplaces including an international immersion experience for business, engineering and design students, a required module for all (approximately 600) first-semester undergraduate students on developing sustainable businesses for subsistence marketplaces, and graduate and undergraduate courses on sustainable business enterprises.
Courses on Subsistence and Sustainability
Empirical Research Methods