REQUIREMENTS AND GRADING

The +/- system will be employed for assigning grades.

Marketing Research Project.................................. 45%
Individual Assignments
Group assignments/Peer evaluations

Class Participation.& Assignments........................ 35%
Tutorials
In-class assignments
Postings to First Class

Exam ................................................................ 20%

Exam
There will be one multiple choice and/or take-home exam for a total of 20% of the grade. The exam will be directly related to material covered in lecture-discussion classes and tutorial classes and very similar to the assignments covered in the tutorials.

Attendance & Participation
35% of the grade for this class is for participation in in-class assignments and discussions, and tutorials. Therefore, attendance is very important and a necessary condition for participation. Students who do not attend class regularly cannot participate effectively and can easily lose one or more letter grades. Points will not be deducted for missed class-work for one class. However, for additional class-work missed, points will be deducted. Make-up for in-class work will be allowed only with documentation from the emergency dean.
In-class work will involve submission of write-ups on cases and other assignments throughout the semester. Formal grades will not be assigned for such write-ups but they will be evaluated for satisfactory performance.
There are a total of six tutorials involving computer and video based exercises where students will complete and submit assignments. One tutorial can be missed for valid reasons (i.e., medical/personal) and made up by the last day of class without deduction in the tutorial portion of the grade. Throughout the semester, postings to First Class on current topics will be due. Students can miss one posting without deduction in grade. Additionally, one make-up posting by the last day of class will be allowed.

Project
The course emphasizes hands-on experience and applications. Therefore, a sizable portion of the grade is for a marketing research project. You will work in a group which will serve as a resource for completing several assignments. It should be noted that most of these assignments are individual assignments, i.e., your grade will be determined by individual work. Some assignments will be graded as a group. The group project itself is typically of consistent quality since the instructor will work with groups throughout the semester and provide continuous feedback. It should be noted that all members of a group are expected to contribute approximately equally toward group assignments. Each individual's contribution to his/her group will be assessed by peer evaluation. The peer evaluation form is attached to the end of this handout. It should be filled out by each student and submitted in the slot in Rm. 61 Wohlers as announced. A deduction in the points earned for group assignments will be made in proportion to the group peer evaluations. This often leads to reduction of an individual's overall grade by one or more letter grades. Free riding will be identified & penalized in this course.

Grading
The two most important aspects for grading are in-class work and participation in the group project. Therefore, lower performance in class work (i.e., missing class-work for more than 2-3 classes) or in participation in group work (as indicated by peer evaluation below 100%) can lead to reduction in overall grade by one or more letter grades.
Good performance in class work and in group participation will narrow likely grades to a B through A+, provided exam scores are not extremely low. Within this range, the actual grade assigned will be based on exam scores. Assuming good class work and group participation, scores near or below the average on the exam will likely lead to grades in the B through B+ range and scores well above the median in the exam will likely lead to grades in the A- through A range.

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