Marketplace Behavior Across Literacy and Resource Barriers

This work has since expanded to low-literate, poor buyer and seller behavior and marketplaces in developing economies, thus examining the interplay between cognitive and economic constraints in marketplaces. These subsistence marketplaces represent a large proportion of the world’s population, yet have rarely been researched.

Summary of Findings in the US (powerpoint) – Journal of Marketing, January, 2005

Summary of Findings in India (powerpoint under preparation)

Book - Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: Research-based Education Across Literacy and Resource Barriers, with S. Gajendiran and R. Venkatesan, Springer, 2008

Article in Business Perspectives, College of Business, University of Illinois

Article in online web news site, Chennai, India

Oped article in the News Gazette, Champaign, Illinois

Article in Inside Illinois, University of Illinois

Article in Association for Consumer Research Website