Madhu Viswanathan



Welcome to my website.

Contact me

Madhu Viswanathan
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550


Site News:

3rd subsistence marketplaces conference. July 9th - 11th. Chicago. ( link )

My Approach to Academic Endeavors


My approach to academic endeavors is to develop synergies between basic methodological and substantive research that chart new directions of enquiry, teaching that builds on state-of-the-art research, and social initiatives that translate the research to specific applications for societal benefit. Such synergy between research, teaching, and social initiatives enriches all three elements.


My Left Brain and Right Brain Research Programs



My programs in basic methodological and substantive research are in two areas: literacy, poverty, and subsistence marketplace behavior, and measurement and research methodology.