Madhu Viswanathan



Welcome to my website.

Contact me

Madhu Viswanathan
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550


Site News:

3rd subsistence marketplaces conference. July 9th - 11th. Chicago. ( link )

Poverty, Literacy & Subsistence Marketplaces


My research program has focused on actionable research that combines inter-disciplinary perspectives and bridges theory and practice. Whereas social science research has focused predominantly on literate, relatively resource-rich individuals and societies, this research examines contexts that lie across resource and literacy barriers.

Specific research projects span topics such as poverty, literacy, and psychology, consumption and entrepreneurship, and marketing and management. This program has led to a book, several book chapters, and numerous journal articles.

Please visit the following pages for details regarding various research projects.