Madhu Viswanathan



Welcome to my website.

Contact me

Madhu Viswanathan
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550


Site News:

3rd subsistence marketplaces conference. July 9th - 11th. Chicago. ( link )



I have served as an office bearer for several academic organizations such as the Society for Consumer Psychology and the American Marketing Association and run several national conferences. I have served as an Associate Editor of the Journal of Public Policy and Marketing. I have also had the privilege of serving in several capacities at the University of Illinois including Director for Graduate Studies and Director of the Behavioral Lab for the Department of Business Administration. I cochaired the Sustainability Education Task Force in 2011 at the University of Illinois, which resulted in a set of learning outcomes for what every student at Illinois should know about sustainability and a listing of undergraduate and graduate courses and programs on the topic.