Madhu Viswanathan



Welcome to my website.

Contact me

Madhu Viswanathan
61 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 333-4550


Site News:

3rd subsistence marketplaces conference. July 9th - 11th. Chicago. ( link )



My teaching is synergized with my research interests. I teach research methods at all levels; empirical research methods for doctoral students and marketing research for undergraduate and MBA students. I have designed and teach courses at the intersection of subsistence and sustainability which have les to early exposute and later integrative experiences for undergraduate and graduate students. These courses challenge students to confront radically different contexts and envision a better world. I designed and teach a year-long, inter-disciplinary course on sustainable product and market development for subsistence marketplaces including an international immersion experience for business, engineering and design students, a required module for all (approximately 600) first-semester undergraduate students on developing sustainable businesses for subsistence marketplaces, graduate and undergraduate courses on sustainable business enterprises, and executive education on global challenges and business.

Courses on Subsistence and Sustainability

Empirical Research Methods